Profits That Make Sense Not Waste Time Or Money

The Selling Secrets Of Milion Dollar Sales Letters

2005-12-11T09:11:00.000-08:00

THE SELLING SECRETS OF

MILLION DOLLAR SALES LETTERS

Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.

All winning sales letters "talk" to the prospect by creating an image in the mind of the reader. They "set the scene" by appealing to a desire or need; and then they flow smoothly into the "visionary" part of the sales pitch by describing in detail how wonderful life will be and, how "good" the prospect is going to feel after he's purchased your product. This is the "body or guts" of a sales letter.

Overall, a winning sales letter follows a time-tested and proven formula: l) Get his attention; 2) Get him interested in what you can do for him; 3) Make him desire the benefits of your product so badly his mouth begins lo water; 4) Demand action from

him - tell him to send for whatever it is you're selling without delay - any procrastination on his part might cause him to lose out. This is called the "AIDA" for mula and it works.

Sales letters that pull in the most sales are almost always two pages with 1 1/2 spaces between lines. For really big ticket items, they'll run at least four pages - on an 11 x 17 inch sheet of paper folded in half. If your sales letter is only two pages in length, there's nothing wrong with running it on the front and back of one sheet of 8 1/2 x 11 paper. However, your sales letter should always be on letterhead paper - your letterhead printed, and including your logo and business motto if you have one.

Regardless of the length of your sales letter, it should do one thing, and that's sell, and sell hard! If you intend to close the sale, you've got to do it with your sales letter. You should never be "wishy-washy" with your sales letter and expect to close the sale with a color brochure or circular. You do the actual selling and the closing of that sale with your sales letter - any brochure or circular you send along with it will just re in force

what you say in the sales letter.

There's been a great deal of discussion in the past few ears regarding just how long a sales letter should be. A lot of people are asking: will people really take the time to read a long sales letter. The answer is a simple and time-tested yes indeed! Surveys and tests over the years emphatically prove that longer sales letters pull even better than the shorter ones, so don't worry about the length of your sales letter - Just make sure that

it sells your product for you!

The "inside secret" is to make your sales letter so interesting, and "visionary" with the benefits you're offering to the reader, that he can't resist reading it all the way through.

You break up the "work" of reading by using short, punchy sentences, under lining important points you're trying to make, with the use of sub-headlines, indentations and even the use of a second color.

Relative to the brochures or circulars you may want to include with your sales letter to reinforce the sale - providing the materials you're enclosing are of the best quality, they will generally reinforce the sale for you. But, if they are of poor quality, look cheap and don't complement your sales letter, then you shouldn't be using them. Another thing, it will definitely classify you as an independent home-worker if you hand-stamp your

name/address on these brochures or advertising circulars.

Whenever possible, and so long as you have really good brochures to send out, have your printer run them through his press and print your name/address - even your telephone number and company logo - on them before you send them out. The thing is,

you want your prospect to think of you as his supplier - the company - and not as just another mail order operator. Sure, you can get by with less expense but you'll end up with fewer orders and in the end, less profits.

Another thing that's been bandied about and discussed from every direction for years is whether to use a post office box number or your street address. Generally, it's best to include both your post office box number, AND, your street address on your

sales letter. This kind of open display of your honesty will give you credibility and dispel the thought of you being just another "fly-by-night" mail order company in the mind of your prospect.

Above all else, you've got to include some sort of ordering coupon. This coupon has to be as simple and as easy for the prospect to fill out and return to you as you can possibly make it. A great many sales are lost because this order coupon is just too complicated for the would-be buyer to follow. Don't get fancy! Keep it simple, and you'll find your prospects responding with glee.

Should you or shouldn't you include a self-addressed reply envelope? There are a lot of variables as well as pro's and con's to this question, but overall, when you send out a "winning" sales letter to a good mailing list, a return reply envelope will increase your response tremendously.

Tests of late seem to indicate that it isn't that big a deal or difference in responses relative to whether you do or don't pre-stamp the return reply envelope. Again, the decision here will rest primarily on the product you're selling and the mailing list you're using. Our recommendation is that you experiment - try it both ways - with different mailings, and decide for yourself from there.

This article is (c) copyright 2005 by Truby Childs,webmaster at: TruProfitsOnline.com Marketing Safelist, TruProfitsOnline.com Hosting Solutions And TruWebTraffic.com, We Provide Online Marketer's With An Arsenal Of State-Of-The-Art Tools And Resources Needed For testing And Building Their small business By Using Our cost-effective advertising methods to reach the masses with "NEW" products and services Daily, Spam-Free! you can visit his website at:

http://trueprofits.safelistdepot.com

The Importance Of Having A Mentor

2005-11-22T18:15:00.000-08:00

When you first start your business everything can be quite confusing. There are many pitfalls and problems that are difficult to work out on your own. Choosing the right business for you. How to get the edge on your competitors? What to do first? How to really make money and escape that 9-5 job? These are just a few of theconfusing questions that face the beginner. If you try to begin without help, you are setting yourself up for failure. Very few can succeed in business without someone to help you and steer you in the right direction. You are indeed like a ship without a captain when you try to start a business alone

Here are a few common mistakes made by “newbies” when they first start a home-based business.

1. Starting a business without knowing who you should be marketing to. Without knowing how to target your market you can spend hours of wasted time and a lot of wasted dollars.

2. Getting into the wrong business, with too much competition/supply and not enough demand. If you do not get into a specialized market with high demand and less supply you are setting yourself up for failure and you will never make a decent living.

3. Believing that a free program will make you money, these are some of the biggest scams on the Internet.

4. Joining one business opportunity failing after a month and then joining another and another. This is how many beginners loose tons of money and valuable time.

5. Thinking that money can be made in a short time with no work, this is another pitfall too many “newbies” fall into.

Wouldn’t it be nice to have some personal guidance, somebody who can work with you one-on-one? Show you how to start right and save you all that time and money. Somebody who can help you “cut a pathway through the trees.” This is where a mentor will help you, and betterstill a course that comes with mentoring help.

There are very few true mentoring courses, where you can really get one-on-one help. Usually you purchase your course and then have to work out the rest. However a mentoring course is different. When you purchase the course you will get one-on-one help for your questions and any problems you may have. As you progress through the course your mentor will coach you on any problems you may have and show you how to overcome them. One of the main reasons for new Internet businesses failing is lack of guidance. There is just too much to know and do without someone to help you.

You can see how a mentoring course works and the obvious advantages, compared to trying to work out everything yourself. I speak from experience. When I first started my business, I had no idea what to do and where to go, until I finally stumbled upon a mentor course. After that there was no looking back, I cannot say that I did not make mistakes or come up with problems, but they were nothing that my mentor could not guide me through

Recently I came across a mentoring course that not only offers mentoring help but shows you how to start a very profitable home business, Home-Based Recruiting. Basically it is finding qualified candidates to fill job positions for different businesses, for which you will get a finders fee. When worked correctly, this is a very profitable business and one you can easily make a good living with.

However, as with any successful business, some help is very necessary. Larry Denis’s “Fast Cash In Home-Based Recruiting” is the mentoring course that will guide you step-by-step, from start to success, and with his expert mentoring you cannot fail. Larry is a seasoned veteran in this field and very successful at what he does. His course will show you the tips and tricks that top recruiters use to make substantial profits. Find the businesses that are expanding and get ahead of your competition, with the true “tricks of trade” known only by experienced recruiters like Larry. Overcome the “fear of telephoning” by learning how to call people the right way. The training and mentoring you will receive from this course will be your key to building a profitable home business.

A mentor course is your gateway to success. Unlock the business potential within you, and see how you can achieve what you never thought possible, with the help of individual coaching. Experience the satisfaction of starting and building a truly successful business with help and guidance from a mentor.

Resource Box: Larry Denis is the successful author of “ Fast Cash In Home-Based Recruiting” He is a seasoned home-based recruiter with 8 years of experience in his field for more information on home-based recruiting please visit him at http://www.homerecruiter.com
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The Ultimate Home-Based Business --- A Life-Changing Effect !

2005-11-19T13:16:00.000-08:00

Do you want to start a business but are not sure what opportunity can make a decent living for you? There are so many opportunities out there, all promising the world and seldom delivering. At the very least even affiliate programs require a traffic pulling Website or a sizable newsletter/ezine list to be successful and make a decent living. You do not have a website or a newsletter and you really have no idea how to start building a profit pulling business that will allow you to quit your job and gain the independent lifestyle you have always dreamed about. There is an opportunity that can give you a solid income and allow you to build your own successful business, Home-Based Recruiting.

1. What is Home-Based Recruiting?
2. How can you get the help you need?
3. Who needs a recruiting service?
4. Why is it such a good business opportunity?

What is home-based recruiting? Simply put it is finding qualified candidates to fill job positions and being paid a substantial finders fee to do it. Usually you would have to spend considerable time apprenticing, with an experienced recruiter before you could make even a decent income. But now, there is a way to begin earning top dollars in your first month, without spending months in training.

How can you find out how and what to do to get started and succeed with this business? How do you learn to recruit like the “big guys” and be making money in your first month? With a mentoring course that offers a proven step-by-step system that will not only show you how, but will give you expert one-on-one coaching, from one of the best in the business.” Fast Cash In Home-Based Recruiting” is a course written by a seasoned recruiter, Larry Denis. Larry has over 8 years experience and will show you the proven strategies, techniques, principle, with lots of tips tricks that only a few experts know, much less reveal. Plus a whole lot more. All you will need is a home computer and a fax machine!

Who needs recruiters? Businesses who are looking for employees, and why would they need to hire recruiters instead of just advertising and letting their Human Resources take care. In order to get qualified candidates for positions, companies must spend thousands of dollars advertising and, more importantly many hours of time, sifting thru resumes to find the qualifying ones. This is where a recruiter can save them big bucks and time. The recruiter will find and deliver a few very qualified candidates, who can be interviewed and chosen by the Human Resources. The business saves so much time and money with this simple process they are prepared to pay a handsome finders fee to the recruiter.

Why is this a good business opportunity? I think you are beginning to see why. There is a high demand for recruiters, as there are always businesses looking for positions and endless numbers of people looking for jobs. With these 2 factors recruiters can earn substantial finders fees and build a profitable business. Let Larry help you start your home-based recruiting business today and enjoy the freedom of having your own very profitable business, within months.

Resource Box: Larry Denis is the successful author of “ Fast Cash In Home-Based Recruiting” He is a seasoned home-based recruiter with 8 years of experience in his field for more information on home-based recruiting please visit him at http://www.homerecruiter.com

Published To You By:Truby Childs,webmaster at: TruProfitsOnline.com Marketing Safelist, TruProfitsOnline.com Hosting Solutions And TruWebTraffic.com, We Provide Online Marketer's With An Arsenal Of State-Of-The-Art Tools And Resources Needed For testing And Building Their small business By Using Our cost-effective advertising methods to reach the masses with "NEW" products and services Daily, Spam-Free! you can visit his website at:
http://trueprofits.safelistdepot.com/

Overcoming Writer's Block

2005-11-18T02:25:00.000-08:00

===================================================
Ovecoming Writer's Block
===================================================

What is writer's block?

Well, I just can't think of a single darn thing to
say. Oh well, I'm outta here!

Sound familiar? No! Oh, get real! We've all
experienced this phenomenon when we absolutely have to
write something, particularly on deadline. I'm talking
about. . . . .uh, I can't think of what the word is .
. . oh, yes, it's on the tip of my tongue . . . it's:

WRITER'S BLOCK!!!!

Whew! I feel better just getting that out of my head
and onto the page!

Writer's block is the patron demon of the blank page.
You may think you know EXACTLY what you're going to
write, but as soon as that evil white screen appears
before you, your mind suddenly goes completely blank.
I'm not talking about Zen meditation
stare-at-the-wall-until-enlightenment-hits kind of
blank.

I'm talking about sweat trickling down the back of
your neck, anguish and panic and suffering kind of
blank. The tighter the deadline, the worse the anguish
of writer's block gets.

Having said that, let me say it again. "The tighter
the deadline, the worse the anguish of writer's block
gets." Now, can you figure out what might possibly be
causing this horrible plunge into speechlessness?

The answer is obvious: FEAR! You are terrified of that
blank page. You are terrified you have absolutely
nothing of value to say. You are afraid of the fear of
writer's block itself!

It doesn?t necessarily matter if you've done a decade
of research and all you have to do is string sentences
you can repeat in your sleep together into coherent
paragraphs. Writer's block can strike anyone at any
time. Based in fear, it raises our doubts about our
own self-worth, but it's sneaky. It's writer's block,
after all, so it doesn't just come and let you know
that. No, it makes you feel like an idiot who just had
your frontal lobes removed through your sinuses. If
you dared to put forth words into the greater world,
they would surely come out as gibberish!

Let's try and be rational with this irrational demon.
Let's make a list of what might possibly be beneath
this terrible and terrifying condition.

1. Perfectionism. You must absolutely produce a
masterpiece of literature straight off in the first
draft. Otherwise, you qualify as a complete failure.

2. Editing instead of composing. There's your
monkey-mind sitting on your shoulder, yelling as soon
as you type "I was born?," no, not that, that's wrong!
That's stupid! Correct correct correct correct?

3. Self-consciousness. How can you think, let alone
write, when all you can manage to do is pry the
fingers of writer's block away from your throat enough
so you can gasp in a few shallow breaths? You're not
focusing on what you're trying to write, your focusing
on those gnarly fingers around your windpipe.

4. Can't get started. It's always the first sentence
that's the hardest. As writers, we all know how
EXTREMELY important the first sentence is. It must be
brilliant! It must be unique! It must hook your
reader's from the start! There's no way we can get
into writing the piece until we get past this
impossible first sentence.

5. Shattered concentration. You're cat is sick. You
suspect your mate is cheating on you. Your electricity
might be turned off any second. You have a crush on
the local UPS deliveryman. You have a dinner party
planned for your in-laws. You . . . Need I say more.
How can you possibly concentrate with all this mental
clutter?

6. Procrastination. It's your favorite hobby. It's
your soul mate. It?s the reason you've knitted 60
argyle sweaters or made 300 bookcases in your garage
workshop. It's the reason you never run out of Brie.

FACE IT ? IT?S ONE OF THE REASONS YOU HAVE WRITER'S
BLOCK!

How to Overcome Writer's Block

Okay. I can hear that herd of you running away from
this article as fast as you can. Absurd! you huff.
Never in a million years, you fume. Writer's block is
absolutely, undeniably, scientifically proven to be
impossible to overcome.

Oh, just get over it! Well, I guess it's not that
easy. So try to sit down for just a few minutes and
listen. All you have to do is listen ? you don't have
to actually write a single word.

Ah, there you all are again. I am beginning to make
you out now that the cloud of dust is settling.

I am here to tell you that WRITER'S BLOCK CAN BE
OVERCOME.

Please, remain seated.

There are ways to trick this nasty demon. Pick one,
pick several, and give them a try. Soon, before you
even have a chance for your heartbeat to accelerate,
guess what? You're writing.

Here are some tried and true methods of overcoming
writer's block:

1. Be prepared. The only thing to fear is fear itself.
(I know, that's a clich?but as soon as you start
writing, feel free to improve on it.) If you spend
some time mulling over your project before you
actually sit down to write, you may be able to
circumvent the worst of the crippling panic.

2. Forget perfectionism. No one ever writes a
masterpiece in the first draft. Don't put any
expectations on your writing at all! In fact, tell
yourself you're going to write absolute garbage, and
then give yourself permission to happily stink up your
writing room.

3. Compose instead of editing. Never, never write your
first draft with your monkey-mind sitting on your
shoulder making snide editorial comments. Composing is
a magical process. It surpasses the conscious mind by
galaxies. It's even incomprehensible to the conscious,
editorial, monkey-mind. So prepare an ambush. Sit down
at your computer or your desk. Take a deep breath and
blow out all your thoughts. Let your finger hover over
your keyboard or pick up your pen. And then pull a
fake: appear to be about to begin to write, but
instead, using your thumb and index finger of your
dominant hand, flick that little annoying ugly monkey
back into the barrel of laughs it came from. Then jump
in ? quickly! Write, scribble, scream, howl, let
everything loose, as long as you do it with a pen or
your computer keyboard.

4. Forget the first sentence. You can sweat over that
all-important one-liner when you've finished your
piece. Skip it! Go for the middle or even the end.
Start wherever you can. Chances are, when you read it
over, the first line will be blinking its little neon
lights right at you from the depths of your
composition.

5. Concentration. This is a hard one. Life throws us
so many curve balls. How about thinking about your
writing time as a little vacation from all those
annoying worries. Banish them! Create a space, perhaps
even a physical one, where nothing exists except the
single present moment. If one of those irritating
worries gets by you, stomp on it like you would an
ugly bug!

6. Stop procrastinating. Write an outline. Keep your
research notes within sight. Use someone else's
writing to get going. Babble incoherently on paper or
on the computer if you have to.

Just do it! (I know, I stole that line from
somewhere?). Tack up anything that could possibly help
you to get going: notes, outlines, pictures of your
grandmother. Put the cookie you will be allowed to eat
when you finish your first draft within sight ? but
out of reach. Then pick up the same type of writing
that you need to write, and read it. Then read it
again. Soon, trust me, the fear will slowly fade away.
As soon as it does, grab your keyboard ? and get
writing!

This article is (c) copyright 2005 by Truby Childs,webmaster at: TruProfitsOnline.com Marketing Safelist, TruProfitsOnline.com Hosting Solutions And TruWebTraffic.com, Provides Online Marketer's With An Arsenal Of State-Of-The-Art Tools And Resources Needed For testing And Building Their small business By Using Our cost-effective advertising methods to reach the masses with "NEW" products and services Daily, Spam-Free! you can visit his website at:

http://trueprofits.safelistdepot.com

How To Track All Your Website Traffic For FREE !

2005-11-16T15:08:00.000-08:00

Article Title: How To Track All Your Website Traffic For Free

Short Description: If you're not tracking your website visitors closely, it's very difficult for you to improve the effectiveness and profitability of your website. This article details several free ways you can set up detailed visitor tracking on your sites.

Number of words: 899

Article:

How To Track All Your Website Traffic For Free
Copyright © 2005 Louis Allport

Do you know:

* Exactly how many people are visiting your website?
* How long they're staying on your site before they move on?
* Exactly where those visitors are coming from, each day?
* How much of your website traffic is repeat visitors?
* The exact paths people take as they click their way
through your website?

Here's what I'm getting at:

If you don't know your visitors, it makes it *very*
difficult for you to improve the performance of your website
and turn more visitors into customers - AND - get more
quality traffic. For the simple reason that you're
effectively working blind.

Without knowing how people visit your site and what they do
on your site, any attempts at growing your traffic and
improving the profitability of your website is working with
one armed tied behind your back, at least.

And unfortunately - the web stats that come with your web-
hosting are generally not enough these days.

Depending on your web host, chances are you've either got
Webalizer, Analog Stats, or AWStats installed on your
server. Here's how that software works:

It takes the "raw" (unreadable to the human eye) information
your web server stores of everyone that visits and presents
this in an easy to understand way.

Unfortunately, due to a number of technical reasons, this
information is often presented in quite an inaccurate way.

And in my personal experience, these software packages don't
present this information in a particularly helpful way
either for someone trying to improve the conversion ratios
and profitability of their website.

What I personally do, and what I would suggest you do is use
a "Tracking Solution" that accurately tracks and reports all
your visitors in an easy to read and understand way. These
solutions come in two forms: Software & Services

Both these options have their pros and cons, but what they
both do very well is present exactly what's happening on
your website right up to the minute, and in a way that's
very helpful to you for making good (and profitable)
decisions for your business.

To start with here's a software solution you can install and
use for free on your website:

Now before you go and install it, you should of course be
familiar with installing software on your server. If you're
not comfortable installing software on your website, a
tracking service (which I'll come to in a moment) would
probably be best for you.

And it's also important to note that installing software on
your website can often put more strain on the server. This
is particularly true if you're on shared hosting.

I've personally used the following free tracking software
and it works well. See what you think. Go to
http://www.curve2.com and look for "TrackPro". As I write
this, version 2 is in Beta and is downloadable from the site
at the following address: http://www.curve2.com/trackpro.php

You'll also find many further free tracking software
solutions at http://www.hotscripts.com.

But personally speaking, what I've found works very well and
avoids putting any increased strain on my existing websites
is using a third party tracking service.

The only things really to worry about when using a third
party service are:

* How long will this service be around? (If they stop their
service after a year, you wouldn't be able to access your
past data and will have to change all your tracking codes on
your pages too.)
* What is their privacy policy regarding my web stats? (Are
they honest and trustworthy in other words. You don't want
the service owners studying and then duplicating your
successful business plan.)

Over the past month I've been using ecommStats (
http://www.ecommstats.com). Now, this service isn't free,
but at this time they give you 50,000 free page views per
domain, and depending how busy your site is those page views
can last you a very long time.

The service works great and is very easy to add to your
pages -- simply add three lines of code at the bottom of
each of your pages (you can easily do this with Server Side
Includes if you're comfortable with that) and all your
visitors get tracked accurately and in great detail.

Alternatively - an entirely free (at this time) and very
established service is StatCounter (http://statcounter.com).
It even has a rave review from Tucows.com (one of the
largest download sites on the internet) which speaks for
itself and adds a lot of credibility to the service.

And just in case you're wondering how a free service like
StatCounter makes money, well - since it's such a popular
service with many webmasters logging in every day (and many
I'm sure even more than once a day just like me) that it's
made it very easy for them to sell a lot of advertising on
their site. They also offer an upgrade to their advanced
paid service.

But thinking beyond free services, as your business grows
you may choose to upgrade to high end paid services that
provide even more in depth information about your
visitors...

Services like Urchin (Urchin.com - owned by Google) or Deep
Metrix (DeepMetix.com). However, to help you grow your
business to that point you need to keep a close eye on what
your visitors are doing and where they're coming from, and
free tracking software and services is a great way for you
to start to do this.

--------------------

Louis Allport is an online product developer and marketer
and recently revealed a simple and *proven* four-step
formula for creating best-selling products practically on
demand: http://starman12.createoffers.com

Published By:

http://trueprofits.safelistdepot.com

Local Search Engine Marketing

2005-11-15T10:12:00.000-08:00

Local Search Marketing The Next Wave!

By: Fred Waters

Local Search Marketing provides the opportunïty to geo-target customers like nevër before.
The Good News:

Local customers are actively searching for a business likes yours on the Internet. And studies show that these customers have a serious buying intent.

The Problem:

As a local business you have to figure out how to cost-effectively connect with them. You probably have heard of search engine marketing or pay-per-click advertising; but what does that mean to your local business?

The Internet is changing the way your customers are searching for your type of business. The days of lugging out a 12 lb. telephone book to find very limited and outdated business information are coming to an end. People are still letting their fingers do the walking, but they're doing it over a computer keyboard. Below are some revealing facts from the Kelsey Group.

74% of U.S. households use the Internet as an information source when shopping locally.

Approximately 45% of local searches had a buying intent.

The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)
As a local business, you can no longer ignore these facts. If you want to compete and survive, you must have a presence where your customers are searching. Local search marketing is vital to the future of your business.

Where Are Your Customers Searching?

The major search engines, including Google, Yahoo and MSN. All three of these search resources have a local search feature.

Internet Yellow Pages. The offline Yellow Pages see the writing on the wall and are scrambling to transfer their business model to the Internet.

Local Directories and Portals. There are national directories like CitySearch that offer localized business information. In addition, there are directories and portals that only service local regions.

Industry Specific Directories. There are numerous directories that focus on specific types of businesses and services and will list them geographically. For example, wedding photographers, realtors, hotels, bed and breakfasts, and web designers.

As A Local Business Where Should You Be Listed?

Search Engines

This is the primary location for your business to have a listing, because the search engines are the primary places your customers are searching. There are basically two methods to list your business in search results. They are through Search Engine Optimization and Pay-Per-Click advertising.

Search Engine Optimization - Search engine optimization has become a major industry because of the potential profït from a prominent search ranking. Through proven techniques, you can optimize your web pages and get prominent ranking for no chärge. But you must first understand the dynamics of the search engines and learn how they reward pages with top listings. They are in the business of providing the best search results possible to their audience. That's how they make monëy.

So, if you are a wedding photographer in Seattle and someone is searching for a wedding photographer in Seattle, the search engines want you both to connect. In order to connect, you must create a page that is optimized for the term "Wedding Photographer Seattle." But equally as important, you must solicit quality in-bound links from other web sites that relate to your business.

The search engines determine ranking by:

How a page is optimized for a particular keyword/phrase.
How many websites point to your site with external links.
Why are quality in-bound links important to your search engine ranking? The search engines consider external links pointing to your site as a vote of confidence. Particularly if these sites are industry related, or are important portals in your community. Basically, the formula for search engine ranking is as follows:

Optimized Pages + Quality In-Bound Links = Prominent Search Ranking

Pay-Per-Click Advertising - In conjunction with search engine optimization, a pay-per-click advertising campaign should be an integral part of your online marketing strategy. If you search for a term on Google, Yahoo, or MSN, you will notice a list of sites on the very top of the page and along the right hand column. These are PPC sponsored advertisements. Businesses pay the search engines to advertise on specific keywords/phrases.

If a person clicks on your ad, you pay a per-click price. The position of your ad in the listing and the price you pay is based on a bidding/auction model. The popularity and the competitiveness of the keyword will determine how much businesses are willing to pay-per-click. A keyword like "home mortgage" can command more then $50 per clïck because of the potential profït involved.

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As a local business, you would bid on terms that reflect your products and services, and combine those terms with regional terms. An example would be "Wedding Photographer Seattle," or "Golf Property Pinehurst." Or, you can advertise through PPC in a define radius (5, 10, 50, 100 miles).

The appeal of pay-per-click advertising is that you are in control. You determine which keywords you'll bid on, you set the maximum price per-click, you determine your daily budget, and you can turn on or off your campaign at any moment. In just a few years, pay-per-click advertising has grown to a multi-billion dollar industry. That's due to the efficiency and profitability of this advertising model.

Frëe Listings in Local Resources, Search Engines, Yellow Pages and Directories

In addition to SEO and PPC, there are a number of opportunities to get listed for frëe in a number of local resources. Identifying these online resources and taking advantage of this valuable opportunïty is a must for your business. Examples, are Google Local, Yahoo Local and Superpages.com. But there are also regional or industry specific resources that will allow you to list your business for frëe.

Paid Listings in Local Resources, Search Engines, Yellow Pages, and Directories

There are a number of profitable opportunities to advertise in local resources. But you must use caution, since the majority will waste your monëy. Determine if they reach your prospects and have ample traffïc. Most important, track and analyze your results.

The Internet is changing how local businesses are marketing. The future of your business will be determined by your ability to effectively adapt to this media.

Local search marketing is the next wave of the Internet, in fact, it will be a tsunami. Nöw is an excellent opportunïty to position yourself and get the jump on your competition. Will you be ready to ride the wave?

About The Author
Fred Waters is the author of the Take No Survivor Guide to Local Online Marketing. Designed for local businesses that want to reach new customers through the Internet.

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Published By:
Truby M. Childs
TruProfitsOnline.com Marketing Safelist
http://trueprofits.safelistdepot.com

Steps To Publishing Success

2005-11-14T20:05:00.000-08:00

===================================================
Steps to Publishing Success
===================================================

Even if your best friend owns a top publishing
company, giving you an immediate "in," this does not
guarantee publishing success.

First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it for
at least two years.

Let's begin with the process that should commence
before you write your first word. Begin by reading A
LOT. Read both books you passionately love and books
you can't seem to make it past page five. Then figure
out what the author did in the book you loved, and
what was wrong with in the book you couldn't finish.
Write down these points so they are crystal clear to
you. Read other people's books for inspiration and to
discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down
your subject, and then divide it into chapters. Each
chapter should address a specific aspect of the
problem your book is going to solve. In each chapter,
break the specific aspect down into several parts.
This will help your readers take in your information a
bit at a time instead of overwhelming them with every
bit of information clogging up the pages until they
feel like they're about to go blind. It's not quite
spoon-feeding the information to your readers, but
it's close.

The next two steps are obvious. Write your book and
then revise it. And then revise it again. And perhaps
again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There
are many books out there that give you guidelines to
help you become familiar - and even love - the process
of writing and revision. Find a number of books about
writing. Better yet, find a number of books about
writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least
twice, show it to someone else whose opinion you
respect. If you're lucky enough to know a good editor,
see if you have something to barter for him or her to
go through your manuscript. Or join a writing group
and let the other members critique your work.

Then take all these ideas from other people, and
revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing
a book is to know when to stop writing and tinkering
with it.

You've finally written your ebook! Pop open the
bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of
your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book
without incurring the costs of print production. All
you need is a relevant and targeted subject and some
inexpensive software, and you can transform your
manuscript into a book.

The problem, in terms of actually seeing any profits
from your ebook, is that the market is overwhelmed
with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability
exists to easily produce an ebook, doesn't make it
good writing.

Make sure your book does not simply rehash old
material. You will injure your credibility as an
author by claiming to offer valuable new insights and
disappointing your audience with material they've read
a zillion times before. So spend enough time writing
and revising your book to make sure it's of the
highest quality and presents the most current
information. A good book will eventually sell itself;
false claims about your book will make it extremely
difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a
quality product that answers some question or need of
your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a
price for your book equal to its value. An
under-priced book will only give the impression that
your book isn't worth very much.

To figure out a fair price, estimate how much time you
put into creating it and how difficult it was to
transform the necessary information into
understandable and engaging writing. Figure out how
much your time and effort is worth, and then price it
accordingly. The goal is for you to be adequately
compensated for your talent, your time, and your
effort.

Once you've figured out a price that is high enough to
convey the value of the book, but not so high as to be
out of the reach of your target audience's mean
budget, then it's time to offer it for sale on your
website. To attract sales, you will need to develop a
promotional campaign, particularly if you are an
unknown author.

There are multitudes of books about self-promotion
that will guide you in your efforts. Choose a plan
that is both creative and professional. Learn how to
write a catchy yet informative press release, and send
copies of your ebook to sites that specialize in ebook
reviews.

Learn how to write powerful sales copy, or hire
someone to write it for you. This is an essential. You
absolutely need excellent sales copy to sell your
book. Make sure the copy includes all the reasons your
target audience needs your book, and the benefits they
will derive from buying it.

Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also
convey the amount of valuable information the book
contains, and your careful attention to detail.
Professional graphics sell professional books. They
reassure the customer that the product is what it
claims to be.

Consider excerpting chapters for articles. You can
offer these tidbits for free on your website as a sort
of demo of your book. Include an order form for your
ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure
to simplify the process. It's a good idea to offer a
few bonuses that make your book even more enticing to
purchase, but make sure the bonuses are valuable and
high quality. Too many bonuses that are basically a
load of useless stuff will compromise the impression
your audience has of your ebook. The goal is to convey
to your audience that they are getting a quality
product for a good deal. That means applying
restraint, especially when it comes to adding bonus
items. Too much free stuff offered diminishes your
credibility.

Make sure your book is a quality product. Make sure it
is relevant and current. Develop an effective
marketing plan that includes excellent sales copy and
excerpted articles. Then offer your book for sale, and
wait for your audience to discover you!

This article is (c) copyright 2005 by Truby Childs,webmaster at: TruProfitsOnline.com Marketing Safelist, TruProfitsOnline.com Hosting Solutions And TruWebTraffic.com, Provides Online Marketer's With An Arsenal Of State-Of-The-Art Tools And Resources Needed For testing And Building Their small business By Using Our cost-effective advertising methods to reach the masses with "NEW" products and services Daily, Spam-Free! you can visit his website at:

http://trueprofits.safelistdepot.com

Choosing An E-Book Compiler

2005-11-13T17:38:00.000-08:00

===================================================
Choosing an eBook Compiler
===================================================

What is an eBook compiler?

You've written and revised your ebook, hired an artist
who has produced outstanding graphics, and now you're
ready to actually put together your ebook. What you
need to make an ebook is software called an ebook
Compiler.

There are many different compilers to choose from, but
first, you need to know exactly what an ebook Compiler
does. Here is the simple explanation:

An ebook compiler is a software program that converts
either text pages or HTML text into a single
executable file or an ebook.

If you or someone you hired has created a file with
graphics in HTML, you will need an HTML ebook
Compiler. This type of compiler requires a working
knowledge of the HTML tag language. You can also use
software to do this for you, such as Microsoft
FrontPage or Macromedia Dreamweaver.

How do you choose an eBook Compiler?

There are a large number of ebook Compilers available
on the market, all with glowing sales copy and tekkie
language. It can get very confusing and overwhelming
very fast without some simple guidelines to help you
figure out which compiler is right for you.

Choosing an ebook Compiler depends on a number of
factors:

1. How did you create your pages? Did you use HTML or
PDF format? There are many more compilers available
for HTML, but you can find some very good compilers
that will covert your PDF files into an ebook.

2. Consider how easy the program is to use and the
thoroughness of the software's instruction manual. It
is absolutely necessary that the compiler you buy have
an instructional manual, documentation, or online
"wizards." If it doesn't, your chances of figuring out
how to correctly use the program are compromised, and
the time required doing so is going to be significant.
Many manufacturers of compilers offer a free trial
version so you can play around with it and see if it
suits your needs. Download the trial version and
ascertain that it actually does what it claims to do.

3. Security features. If you plan to sell your ebook,
check out the security features of the compiler
software carefully. Security features should include:
prevention of the reader from modifying text, access
only to the pages you assign or by entering a
password, different ways of generating passwords such
as secure passwords, user-friendly, and open
passwords.

4. Supported scripting. Find out what scripts the
software supports. Scripting allows you to create
special effects, customize menus, and create and
modify other user interactivity. Choose a compiler
that permits you to include graphics, search windows,
hyperlinks, forms, surveys, etc.

5. Pricing. This is a factor that is not always easy
to gauge. The highest priced compilers are not
automatically your best choice. Choose your compiler
based on the necessary requirements for your Ebook.
That means you need to know exactly how you plan to
use your Ebook and what functions you require.

Let's look at some of these factors in more detail.
First of all, make sure you have the correct browser
to run the compiler. The majority of HTML compilers
use Microsoft Internet Explorer or Netscape. Check out
the version that the compiler supports. Compilers that
require a browser will not run on a computer that does
not have the required browser installed. However,
there are ebook HTML compilers that don't require you
to have any browser installed on your computer. These
compilers run on any Windows system.

If you choose a compiler that requires a browser,
check to ascertain that the browser is installed
correctly and that it is properly configured to the
specifications of the compiler. Check to see if
certain functions are turned off or on, and make any
adjustments according to the compiler instructions.

Security is an essential element of any compiler,
regardless of whether you plan to sell or give away
your ebook. One of the main reasons for using a
compiler is to prevent the reader from modifying the
contents. A secure compiler allows access only to the
pages you want the user to access unless they enter a
correct password.

To find out how secure an ebook HTML compiler is, open
an ebook on it. While it is open, check the temporary
directory of your computer. This can usually be
accessed by typing in C:\Windows\temp. If you see a
bunch of files when your ebook is open or running, it
means that your computer is decompressing the secure
data from your ebook before showing the ebook to the
viewer. This method is not secure! It means that
anyone with the knowledge of how to access these
temporary files can steal the secure data and then
they can fiddle with your ebook to their evil heart's
desire. Remember, one of the main purposes of buying
and using an HTML compiler is to protect your
property.

Next, let's discuss passwords. When trying to choose
an ebook Compiler, check out the type of passwords
that the compiler supports. Almost all compilers offer
some kind of password protection that insures that the
user can only access the contents they have purchased
from you. However, the best compilers offer varied
ways to generate different types of passwords. Choose
a compiler that gives you the options of secure,
user-friendly, and open password generation.

Another important factor when it comes to passwords is
how the compiler generates them. A compiler that has
internal password protection generation built into the
software is more secure than compilers that link to
live Internet password control systems.

Find out if the compiler generates passwords online.
If it has this option, it allows you to choose any
payment processing system you want or to do the
payment processing yourself.

Next, look into the size of ebook the compiler
supports. The best compilers can create ebooks up to 2
GB in size without decompressing the HTML pages or
images to your hard disk. Usually, ebooks that are 2
GB in size can easily support 6 GB of compressed data.
The catch here is that only text files will generally
be compressible.

You do not want a compiler that decompresses this
amount of data when the user attempts to open your
ebook. This would mean that anyone who purchases your
ebook will have to wait for all the data to decompress
before they can access your ebook right after
downloading it. So look for compilers that only
decompress temporarily files that are NOT HTML to the
local hardisk. Non-HTML files include Flash, Word, and
Acrobat files. This type of compiler is more secure
and certainly faster.

Make sure the compiler you choose is compatible with
your system software. Check out what version of
Windows it requires, and make sure you have that
version before buying your compiler.

Support issues are extremely important. Choose a
compiler that includes an installation program. This
program allows your user to choose a number of
different places on their computer to install the
ebook, to place a shortcut on their desktop, and to
add the ebook, if they choose, to the Start Programs
menu.

You also want excellent and accessible vendor support.
Make sure you can access quick technical support! At
three o'clock in the morning, this factor will be VERY
important. Also, check to see the terms of free
technical support offered. Unlimited technical support
is obviously the best option.

Check to see if the company that puts out the compiler
software offers a service level agreement. This
agreement is to assure you of their quality response
to your questions or problems.

A good thing to consider is how long the compiler has
been on the market. Usually, the version number will
give you an idea. The longer the program is on the
market, the higher the version number, the more bugs
have been worked out.

When choosing an ebook compiler, do not be swayed by
incredible promises and dazzling sales copy. Do your
homework first, and then consider all the above issues
and factors before choosing an ebook compiler.

About the author:
Truby Childs, the webmaster for TruProfitsOnline.com Marketing Safelist, a marketing platform for new and experienced Online
marketer's to gain better exposure for their existing websites
products and services,utilizing our state-of-the-art webmaster
tools and Free advertising within this highly responsive "Special"
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How To Write Money-Making Reports

2005-11-12T10:21:00.000-08:00

HOW TO WRITE MONEY-MAKING "HOW-TO" REPORTS

This is the "real" Money Maker in the Mail Order business - the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy! The hard part, of course, is getting all

the proper ingredients at the right time.

Your basic "Money Making Report" is usually two pages in length, sells for $3, and outlines instructions, details, or a "How-To Method" for solving a problem: making more money, saving money, attaining greater happiness, or fulfilling an ambition or desire.

One of the most successful reports was and still is, a short report on How To Keep Moles Out Of Your Yard, by one of the deans of self-publishing, Jerry Buchanan. Another of the most successful and biggest money-makers ever written, had to do with the many different ways to prepare and serve hamburger. Simple, basic, grass roots kind of information is what we're talking about.

Any man, woman or child can write a saleable report on any subject - providing he or she has knowledge of that subject through personal experience, research, or both. A lot of women write successful money-making reports based upon better ways of solving household problems. And a lot of men write successful money-making reports on how to get greater pleasure from leisure time activities such as fishing, wood working or other hobbies The list of subjects one can write about is endless, and reports on how to make more money easier and faster are no more limited to male authors than expertise in cooking is limited to female authors.

Writing your report is easy and quite simple. However, it does take longer, and requires more sweat, blood and anguish for some people to produce a "finished" product than it does others, even if they are equally intelligent and knowledgeable.

The best advice anyone can give you on how to write a money-making report is to advise you to write as though you were talking to someone - as though you were instructing your next door neighbor via the telephone on the subject at hand. I use the word telephone here to point out that regardless of how much you wave your arms, point your finger, or even draw pictures, you aren't getting the message across, and your neighbor won't "see" what you're talking about until you tell him in the kind of language he can understand.

Write in a style similar to the book reports you used to give when you were in the 6th, 7th, and 8th grades. Do you remember the "theme papers" you used to have to research, outline and write for term finals? You got a good grade if you presented your

material in a straightforward style, had the facts, and didn't pad out your paper .

Be factual, and be clear. Know your reader and use the kind of language he expects you to use. This does not mean that you should drop to the level of military barracks talk or that you should elevate yourself to the level of a pseudo Rhodes Scholar.

It just means that in writing the basic "How-To" report, you should bear in mind that these reports serve as personal one-to- one consultations between you and your reader, and that your language should establish a rapport he can feel. Outline what you want to say before you write it. This helps; in fact I very definitely recommend it. Many writers "think" as they're typing or writing what they want to say, myself included. But believe me, everything flows smoother, with a lot less rewrite involved, and the finished product is always much better when you've outlined what you want to say before you start.

When doing business by mail, these Money-Making "How-To" reports we've been talking about are known by many names: folio, booklet, pamphlet, guide, or even Personal Success Plan. In reality, these reports are written guidelines that give the reader

more information on a subject he wants to know more about.

Money Making reports have been, and can still be written to show other people how to start, develop, enjoy or expand a hobby; how to learn and develop new or greater abilities; how to start, develop and operate a new business, or even expand a current one;

how to develop and prepare for a new career; how to make more money; how to save money, better one's standard of living and have more time for leisure; how to solve personal problems and enjoy life more; how to attain success in any endeavor .

You'll find that the better selling reports are well researched, authoritative, factual and helpful to the reader in the achievement of his goals. Your report can be put together and sold as anything from a two-page typewritten paper to a multi-page typeset and professionally bound book. An important point to remember here is that the people who are going to buy your report are going to be interested in the information it contains - not

how long it took you to put it together. The reason you wrote it, or the number of pages you've written - so long as it contains the information he wants.

Picking a subject to write about - one that has sales appeal and that will sell well for you - is not as hard as it sounds. The best rule to follow is to write only about something you already know a great deal about. With this advice in mind, it will follow that your best writing will be about those subjects that particularly interest you. And remember, the more you are involved or interested in the subject, the easier it will be for

you to write about that subject in a manner that will hold your reader's interest. Your knowledge and enthusiasm will show through - causing your reader to overlook any technical writing weaknesses.

How do you determine the subject that's best for you to use for your first report? Channel your thinking along these lines: If you love to fish, you could probably put together a money-making report on "How To Catch The Big Ones." If you love to sew, you could probably write a report on "Tips For Beautiful Sewing." If you have experience in advertising, you could write a report on "How To Write An Ad For Best Results;" experience in printing, a report on "How To Prepare Copy and Layout For Best Printing

Results;" experience in business, a report on "Better Business Operating Techniques."

It's worth repeating: Whatever you write about, make it something you know about, and are especially interested in. Art Fettig writes about motivation and ideas for selling because he has spent many years doing just that - motivating people toward larger sales volume and "brainstorming" new ideas for more sales. Doug Hooper writes about the power of positive thinking because he has practiced it and believes in it; it works for him and he knows it can work for you. Paul J. Micali writes about the techniques of closing more sales. He has spent all his life teaching people to become better sales people, and he never tires of talking about how easy and rewarding selling is with the proper thinking and approaches. Maryanne Raphael writes for all of us about the many and different writers' markets open and available to free-lance writers, because she has spent many years searching and learning all about these markets as a free-lance writer. Whenever we talk with her, she's always "neck-deep" with assignments from countless

publications. She knows the problems of the free-lance writer, and she passes along information of great value because she's been there. Dottie Walters writes about the opportunities for women in business because she's been "down to her last dime," started a

business on sheer determination alone, and knows the tremendous potential of women in the business world. Today, she is one of the most sought-after women in this country as an inspirational speaker for women's groups. She gets paid for speaking before these

groups, and sells thousands of dollars worth of books at these engagements besides! I could go on and on - naming friends and telling you how they have taken a subject they were interested in, found out everything about it they could, and parlayed it into a fortune by starting with the writing of a "How-To" report. Rather than go on with these stories of how others have done it, and are doing it, let's get on with the task of showing you how you can write your own "How-To" report and parlay it into a personal wealth vehicle of your own!

Once you've decided on the subject you're going to write about, the next step is thorough research. Visit your public library and "bone up" on your subject. Read as much about it as you can find - newspapers, magazines, books - everything! Start collecting clippings, talk to your neighbors, your friends and relatives, and take notes on all information you gather from reading and personal discussion.

When you've spent a good six weeks intensively researching your subject, gathering notes and discussing it as often as you can with as many different people as possible, you should be ready for the next step - the sorting, compiling and assembly of your notes. Simply read through all the notes and clippings you have accumulated, discarding those that are repetitious, and organizing those you're going to use according to your "subject coverage" outline. Don't let the outline part of your project become an obstacle. An outline is simply listing the order in which you want to write about or discuss each aspect of your subject.

Everything that's written should have a natural beginning, a body and an ending. When you outline your subject, and your "subject coverage," which can be likened to a table of contents, you'll find it easier to say what you want to say. You'll be able to say everything you want to say. You won't have to worry about forgetting or leaving out an important point you want to make. The coverage of your subject will be more complete, and your writing will be much smoother.

Once you've completed your research, organized your notes, and have your "subject coverage" outline set, you' re ready to write the money-making report that just might make you rich!

Start writing, and write as though you were talking to someone, because writing, after everything has been analyzed, taken apart, studied, improved upon, and put back together, is still nothing more or less than a written conversation between two people. Write your how-to report as though you were instructing a high school graduate in how to do something his first day on the job.

It makes no difference whether you write it all out longhand or pound away at a typewriter. Just get it all written! Once you've got your material organized, start writing and don't stop until you're finished!

When you have finished, be proud of yourself! Take a break, go out to dinner, enjoy a night on the town! In other words, put this first draft of your report aside for a few days and allow your brain, your body, and your creative juices to rejuvenate themselves.

After a couple of days off, take up your report and go through it with a sharp pencil, just as you imagine an editor would do. Strike out, rewrite and polish each paragraph for clarity, accuracy and flow.

This is the time to make sure that what you've written is easy to read, easy to understand, and each sentence follows the one before it just as surely as spring follows winter. The smoother the conversation or the writing of your report flow s, the easier

it'll be to read, and the easier it is to read, the more copies you will sell.

Now you have a money-making report that has the potential of making a great deal of money for you. If you are a good typist, go ahead and type it out in finished form. If you're not a typist, you can have it typed by someone who is, or even have it typeset for a small fee.

http://trueprofits.safelistdepot.com

2005-11-11T14:20:00.000-08:00

===================================================
How to Write an Ebook
===================================================

The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That's why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain ? step by
step.

Now think of writing your ebook in the same light. You
must create it step by step, and one day, you will
take that last step and find yourself standing on the
summit with your head in the clouds.

The first thing you have to do, as if you actually
were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your
thoughts. There are some steps you should take before
you begin. Once you've gone through the following
list, you will be ready to actually begin writing your
ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook's working title. Jot down
a few different titles, and eventually, you'll find
that one that will grow on you. Titles help you to
focus your writing on your topic; they guide you in
anticipating and answering your reader's queries. Many
non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell
books ? as long as it's not too cute. For example,
Remedies for Insomnia: twenty different ways to count
sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.

Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem.
All chapters spring forth from your thesis statement.
Once you've got your thesis statement fine-tuned,
you've built your foundation. From that foundation,
your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your
ebook. Remember: all chapters must support your thesis
statement. If they don't, they don't belong in your
book. For example, your thesis statement could read:
We've all experienced insomnia at times in our lives,
but there are twenty proven techniques and methods to
give you back a good night's sleep.

Once you have your thesis, before you start to write,
make sure there is a good reason to write your book.
Ask yourself some questions:

* Does your book present useful information and is
that information currently relevant?

* Will you book positively affect the lives of your
readers?

* Is your book dynamic and will it keep the reader's
attention?

* Does you book answer questions that are meaningful
and significant?

If you can answer yes to these questions, you can feel
confident about the potential of your ebook.

Another important step is to figure out who your
target audience is. It is this group of people you
will be writing to, and this group will dictate many
elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your
readers, their general gender, what they are most
interested in, and even the socio-economic group they
primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will
be to write your book for them.

Next, make a list of the reasons you are writing your
ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you
want to enhance your reputation?

Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out
a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook
to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to
your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five
parts, each one beginning with a relevant anecdote.

How to make your ebook "user friendly"

You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning
the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the
page.

Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader's respond
to the feeling that you are having a conversation with
them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into
sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of
writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you
write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales
figures.

In an ebook that is read on the screen, be aware that
you must give your reader's eye a break. You can do
this by utilizing white space. In art classes, white
space is usually referred to as "negative space."
Reader's eyes need to rest in the cool white oasises
you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes
begin to tear.

Make use of lists, both bulleted and numbered. This
makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs
one after the other.

Finally, decide on an easy-to-read design. Find a font
that's easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your
readers out before they've gotten past your
introduction. Use at least one and a half line
spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page
can be seen on a computer screen. You will have to
experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar
check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that's called a
"comma splice.")

Last of all, create an index and a bibliography.
That's it! You've written a book! Now all you have to
do is publish your ebook online, and wait for download
request from your website visitors.

This article is (c) copyright 2005 by Truby Childs,webmaster at: TruProfitsOnline.com Marketing Safelist, TruProfitsOnline.com Hosting Solutions And TruWebTraffic.com, Provides Online Marketer's With An Arsenal Of State-Of-The-Art Tools And Resources Needed For testing And Building Their small business By Using Our cost-effective advertising methods to reach the masses with "NEW" products and services Daily, Spam-Free! you can visit his website at:

http://trueprofits.safelistdepot.com

TruProfitsOnline.com Marketing Safelist

2005-11-11T11:04:00.000-08:00

TruProfitsOnline.com Marketing Safelist

Join our Growing List of Members and

Send your Ad Spam FREE!

Our SafeList, provides you the tools and resources you need to promote your website, track your results, and turn visitors into customers.

Get off the merry-go-round and have your site seen!

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TruProfitsOnline.com Marketing Safelist

2005-11-11T09:43:00.000-08:00

Join our Growing List of Members and

Send your Ad Spam FREE!

Our SafeList, provides you the tools and resources you need to promote your website, track your results, and turn visitors into customers.

Get off the merry-go-round and have your site seen!

Join our SafeList and send your Ads today!

SafeList Advertising is the most successful form of advertising there is online.

Why Write An Ebook

2005-11-10T07:25:00.000-08:00

===================================================
Why Write an eBook?
===================================================

It's not true that everything that has been said has
already been written. Since that unfortunate axiom
came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the
mindsets of entire nations have changed.

The fact is that this is the perfect time to write an
ebook. What the publishing industry needs are people
who can tap into the world as it is today - innovative
thinkers who can make the leap into the new millennium
and figure out how to solve old problems in a new way.
Ebooks are a new and powerful tool for original
thinkers with fresh ideas to disseminate information
to the millions of people who are struggling to figure
out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the
knowledge to back it up that will enable you to write
an exceptional ebook. You may be sitting at your
computer staring at a blank screen wondering, "Why?
Why should I go through all the trouble of writing my
ebook when it's so impossible to get anything
published these days?

Well, let me assure you that publishing an ebook is
entirely different than publishing a book in print.
Let's look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why
you should take the plunge and get your fingers
tapping across those keyboards!

Submitting a print book to conventional publishing
houses or to agents is similar to wearing a hair shirt
24/7. No matter how good your book actually is, or how
many critique services and mentor writers have told
you that "you've got what it takes," your submitted
manuscript keeps coming back to you as if it is a
boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out
self-publishing and found out just how expensive a
venture it can be. Most "vanity presses" require
minimal print runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some
presses' minimal run starts at 1,000 to 2,000 copies.
And that's just for the printing and binding. Add in
distribution, shipping, and promotional costs and -
well, you do the math. Even if you wanted to go this
route, you may not have that kind of money to risk.

Let's say you already have an Internet business with a
quality website and a quality product. An ebook is one
of the most powerful ways to promote your business
while educating people with the knowledge you already
possess as a business owner of a specific product or
service.

For example, let's say that you've spent the last
twenty-five years growing and training bonsai trees,
and now you're ready to share your knowledge and
experience. An ebook is the perfect way to reach the
largest audience of bonsai enthusiasts.

Ebooks will not only promote your business - they will
help you make a name for yourself and your company,
and establish you as an expert in your field. You may
even find that you have enough to say to warrant a
series of ebooks. Specific businesses are complicated
and often require the different aspects to be divided
in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of
the ebook scene. You may want to build a whole
business around writing and publishing ebooks.
Essentially, you want to start an e-business. You are
thinking of setting up a website to promote and market
your ebooks. Maybe you're even thinking of producing
an ezine.

One of the most prevalent reasons people read ebooks
is to find information about how to turn their
Internet businesses into a profit-making machine. And
these people are looking to the writers of ebooks to
provide them with new ideas and strategies because
writers of ebooks are usually people who understand
the new cyberspace world we now live in. Ebook writers
are experts in Internet marketing campaigns and the
strategies of promoting and distributing ebooks. The
cyberspace community needs its ebooks to be successful
so that more and more ebooks will be written.

You may want to create affiliate programs that will
also market your ebook. Affiliates can be people or
businesses worldwide that will all be working to sell
your ebooks. Think about this? Do you see a formula
for success here?

Figure out what your subject matter is, and then
narrow it down. Your goal is to aim for specificity.
Research what's out there already, and try to find a
void that your ebook might fill.

What about an ebook about a wedding cake business? Or
an ebook about caring for elderly pets? How about the
fine points of collecting ancient pottery?

You don't have to have three masters degrees to write
about your subject. People need advice that is easy to
read and easily understood. Parents need advice for
dealing with their teenagers. College students need to
learn good study skills - quickly. The possibilities
are endless.

After you've writtten your ebook

Getting your ebook out is going to be your focus once
you've finished writing it, just as it is with print
books. People will hesitate to buy any book from an
author they've never heard of. Wouldn't you?

The answer is simple: give it away! You will see
profits in the form of promoting your own business and
getting your name out. You will find affiliates who
will ask you to place their links within your ebook,
and these affiliates will in turn go out and make your
name known. Almost every single famous ebook author
has started out this way.

Another powerful tool to attract people to your ebook
is to make it interactive. Invent something for them
to do within the book rather than just producing pages
that contain static text. Let your readers fill out
questionnaires, forms, even crossword puzzles geared
to testing their knowledge on a particular subject.
Have your readers hit a link that will allow them to
recommend your book to their friends and associates.
Or include an actual order form so at the end of their
reading journey, they can eagerly buy your product.

When people interact with books, they become a part of
the world of that book. The fact is just as true for
books in print as it is for ebooks.

That's why ebooks are so essential. Not only do they
provide a forum for people to learn and make sense of
their own thoughts, but they can also serve to promote
your business at the same time.

This article is (c) copyright 2005 by Truby Childs,webmaster at: TruProfitsOnline.com Marketing Safelist, TruProfitsOnline.com Hosting Solutions And TruWebTraffic.com, Provides Online Marketer's With An Arsenal Of State-Of-The-Art Tools And Resources Needed For testing And Building Their small business By Using Our cost-effective advertising methods to reach the masses with "NEW" products and services Daily, Spam-Free! you can visit his website at:

http://trueprofits.safelistdepot.com

Ebooks Are Promotional Powerhouses

2005-11-09T15:09:00.000-08:00

===================================================
Ebooks are Promotional Powerhouses
===================================================

Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.

Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.

Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.

Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.

Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.

Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.

The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.

Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.

Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.

You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.

No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!

This article is (c) copyright 2005 by Truby Childs,webmaster at: TruProfitsOnline.com Marketing Safelist, TruProfitsOnline.com Hosting Solutions And TruWebTraffic.com, Provides Online Marketer's With An Arsenal Of State-Of-The-Art Tools And Resources Needed For testing And Building Their small business By Using Our cost-effective advertising methods to reach the masses with "NEW" products and services Daily, Spam-Free! you can visit his website at:

http://trueprofits.safelistdepot.com

Introduction To Autoresponders

2005-11-07T20:27:00.000-08:00

===================================================
Introduction to Autoresponders
===================================================

If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.

The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.

Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.

There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
business and then build stable relationships with your
customers by using autoresponders.

Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.

Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.

There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.

To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.

It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.

You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.

Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.

Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.

With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue
on.

Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.

There are a number of free autoresponders you can use. Try
http:/www.getresponse.com, or http://www.fastfacts.net. Or
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales. It's a good idea to set up one for the owner, such
as president@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.

Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponser allows you to automate part of your
marketing campaign.

http://trueprofits.safelistdepot.com

Creative And Profitable Ways To Use Autoresponders

2005-11-06T22:24:00.000-08:00

===================================================
Creative and Profitable Ways to Use Autoreponders
===================================================

An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
to:

1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
business.

2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.

3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let's say you've
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to
publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers. For example, if
you're selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects' email
addresses. Then have your autoresponder follow-up. It can
also send notification of any special deals you are
currently offering.

8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
purchase.

9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
affiliate programs.

10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.

11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors' email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of
their entry.

12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors
that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather
a list of visitors who may be interested in becoming your
affiliates.

14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future. This creates a very effective
mailing list that contains the names of people who are
already your customers.

15. Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant
ideas of your own!

http://trueprofits.safelistdepot.com

Selecting A Search Engine Optimization Company

2005-11-06T08:43:00.000-08:00

===================================================
Selecting a Search Engine Optimization Company
===================================================

A Search Engine Optimization Company can be an invaluable
asset in your Internet marketing campaign. They specialize
in knowing how to raise your search engine positions,
monitoring those positions on the regular basis, and
adjusting their strategies to account for undesirable
results in any given month. Since this takes a lot of time,
effort, and specialized knowledge, it can be in your best
interest to go to an outside source rather than try to
maintain high search engine positions on your own.

However, like every business, there are good companies and
there are lemons. Knowing the right questions to ask and
the criteria to look for will help you in choosing an
affordable, effective search engine optimization company.

When looking at different companies, begin by considering
the approach they employ to raise your search engine
positions. Steer clear of companies that use cloaked,
doorway, or bridge pages to raise your positions. These
techniques violate most search engine policy, and in the
worst case scenario, will only get your website severely
penalized, if not removed entirely from a search engine's
index.

A cloaked page is a page that is created which is invisible
to the regular visitor to your website. The cloaked page is
coded to detect a search engine spider and divert them to
this special page, which is set-up to artificially boost
your search engine position. Doorway or bridge pages
utilize the same concept, but often reside on an entirely
different server. Google, one of the largest and most
important search engine on the Internet, will remove your
website from their index if they detect you have cloaked
pages. Never, never employ any company that uses this
technique!

Another important element is to get a guarantee that the
company you hire will not work with your competitors while
they are working for you. Obviously, this would seriously
compromise the effectiveness of the search engine
optimization campaign. Be aware that some companies will
use the success they achieve for your website to sell their
services to your competitors. So get your guarantee in
writing, and make sure it is legally binding.

Of course, one of the most important factors you want to
check out is the company's track record of results.
However, don't take the company's word for it. They will
undoubtedly be slanting their results in order to sell
their services to you. To go beyond their simple statement
of success, ask them a few pertinent questions, and verify
their answers.

Ask them which engines they have achieved the best results
on. The ones that are important are the most popular
engines, and these are the ones you want to see good
results on. Since the popularity of search engines can
change with the landscape of the overall Internet, check
out the Nielsen Netratings page at Search Engine Watch. You
can access this at
http://www.searchenginewatch.com/article.php/2156451.

Next, find out what keywords and phrases they are claiming
great results with. It's easy to get high rankings with
unpopular words. For instance, the keyword "cat leashes"
will get high popularity ranking because no one else would
think of using it. What you are looking for is good results
using popular keywords. Check out the software Wordtracker,
available at www.wordtracker.com. You can order a free
trial, or a subscription ranging from 1 day to 1 year. This
software rates the popularity of keywords and phrases based
on actual search engine use.

Next, look for good results over an entire site that the
company claims to have successfully worked for. You want to
see a wide range of positions over a number of different
search engines using different keywords or phrases for the
entire site. Request a report for any client the company
claims to have done well for. This report should show good
positions on a number of the most popular search engines
for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization
companies, make sure they have actually done the work they
are claiming to have done. Some companies will use other
company's results in order to get you to sign on with them.
If you are in doubt, call the company they are showing you
results for, and ask for the name of their search engine
optimization company.

It's important to keep in mind that a successful search
engine optimization campaign will result in maximum
exposure across a wide range of popular search engines
using a variety of keywords and phrases. This is the
formula for a successful campaign, and you should keep it
always in the forefront of your marketing strategy.

Ask the search engine optimization company you are
considering for a report that shows you rankings across a
number of popular search engines for a period of at least
six months. Remember: search engine marketing is a process
that is continual, and you need a company that not only
understands this, but keeps constant tabs on your search
engine positions. That company must also be able to adjust
its strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your
positions must be constantly monitored. If you want your
search engine optimization company to do this for you,
request a sample of a monthly report. It is essential that
this report should show rankings for the most popular
search engines. Don't be impressed by a report that only
shows great results for a limited number of small search
engines. These are fairly easy results to acquire. Also
confirm that the popular search engine results they are
showing you are indeed the popular search engines
currently.

Be sure the sample report the company shows you is in a
format that you can easily understand. For example, it
could be in the form of a chart that covers a period of at
least six months and presents data such as the top 50
positions broken down on a monthly basis or the top 5 pages
each month. Then, ascertain that the company you are
considering actually monitors these positions or pages
every month, and that the sample report they show you
includes findings and recommendations for the specific
site. This insures that the company will actively monitor
and make adjustments to their strategy on a continual basis
rather than simply gather statistics on your positions. You
need a company that is actively participant in your search
engine marketing campaign, not just an information
gatherer.

Obviously, your finances have to figure into your choice of
company, but bear in mind that a search engine optimization
company is crucial to the success of your marketing campaign.
It is not just a casual accessory. If you cannot afford a
company that will do a thorough and reliable job for your
website, you might consider waiting until you do have the
finances in place.

If you have to find a company and can't wait for your
finances to catch up, you may be able to find an affordable
company that will also be able to supply quality, reliable
work, such as a fairly new company. Just remember that
there are risks involved with using a company without a
proven track record - and that risk is your money! Don't
take that leap unless the company can supply you with a
least a few references.

References are the most reliable indicator of a good
company. Don't use a company that won't show your
references because of any reason, confidentiality included.
Remember - even doctors will provide references! The firm
you choose should provide you with a minimum of two
references, one that is from the past, and one that is
current.

When you contact these references, be prepared to ask
precise, specific questions so that neither of your time is
wasted. Ask them what their experience was like with the
company, such as their availability to answer questions and
deal with problems and their ability to meet deadlines. Ask
the reference to rate the overall performance of the
company.

Find out if the company requested that the reference make
significant changes to their web pages that affected the
visitors coming to their site. You are looking for a search
engine optimization company that can balance the needs of
both search engines and site visitors without compromising
either.

The most essential question to ask is whether the work of
the search engine optimization company resulted in higher
profits for the reference. Without profits, it doesn't
matter whether your positions are at the top of the list or
not.

P.S. I hope this "Special" report has helped you to better
understand how to choose a search engine optimization company.
And remember:

"Profits That Make Sense Not Waste Time Or Money"

http://trueprofits.safelistdepot.com

Search Engine Keywords Selection

2005-11-05T03:37:00.000-08:00

===================================================
Search Engine Keywords Selection
===================================================

Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination - your website - you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the
Internet. Find the exact right words or phrases, and
presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly
different.

The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.

Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.

The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword "automobile
companies." However, you company specializes in bodywork
only. The keyword "automobile body shops" would rank lower
on the popularity scale than "automobile companies," but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.

The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let's look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
"Seattle job listings" and "Seattle IT recruiters" which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.

This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.

Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business' rewards.

http://trueprofits.safelistdepot.com

Protecting Your Search Engine Rankings

2005-11-04T01:41:00.000-08:00

===================================================
Protecting Your Search Engine Rankings
===================================================

Your website's ranking on search engines is a vital element
of your overall marketing campaign, and there are ways to
improve your link popularity through legitimate methods.
Unfortunately, the Internet is populated by bands of
dishonest webmasters seeking to improve their link
popularity by faking out search engines.

The good news is that search engines have figured this out,
and are now on guard for "spam" pages and sites that have
increased their rankings by artificial methods. When a
search engines tracks down such a site, that site is
demoted in ranking or completely removed from the search
engine's index.

The bad news is that some high quality, completely
above-board sites are being mistaken for these web page
criminals. Your page may be in danger of being caught up in
the "spam" net and tossed from a search engine's index,
even though you have done nothing to deserve such harsh
treatment. But there are things you can do - and things you
should be sure NOT to do - which will prevent this kind of
misperception.

Link popularity is mostly based on the quality of sites you
are linked to. Google pioneered this criteria for assigning
website ranking, and virtually all search engines on the
Internet now use it. There are legitimate ways to go about
increasing your link popularity, but at the same time, you
must be scrupulously careful about which sites you choose
to link to. Google frequently imposes penalties on sites
that have linked to other sites solely for the purpose of
artificially boosting their link popularity. They have
actually labeled these links "bad neighborhoods."

You can raise a toast to the fact that you cannot be
penalized when a bad neighborhood links to your site;
penalty happens only when you are the one sending out the
link to a bad neighborhood. But you must check, and
double-check, all the links that are active on your links
page to make sure you haven't linked to a bad neighborhood.

The first thing to check out is whether or not the pages
you have linked to have been penalized. The most direct way
to do this is to download the Google toolbar at
http://toolbar.google.com. You will then see that most
pages are given a "Pagerank" which is represented by a
sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the
scale. This is especially important when the scale is
completely gray. It is more than likely that these pages
have been penalized. If you are linked to these pages, you
may catch their penalty, and like the flu, it may be
difficult to recover from the infection.

There is no need to be afraid of linking to sites whose
scale shows only a tiny sliver of green on their scale.
These sites have not been penalized, and their links may
grow in value and popularity. However, do make sure that
you closely monitor these kind of links to ascertain that
at some point they do not sustain a penalty once you have
linked up to them from your links page.

Another evil trick that illicit webmasters use to
artificially boost their link popularity is the use of
hidden text. Search engines usually use the words on web
pages as a factor in forming their rankings, which means
that if the text on your page contains your keywords, you
have more of an opportunity to increase your search engine
ranking than a page that does not contain text inclusive of
keywords.

Some webmasters have gotten around this formula by hiding
their keywords in such a way so that they are invisible to
any visitors to their site. For example, they have used the
keywords but made them the same color as the background
color of the page, such as a plethora of white keywords on
a white background. You cannot see these words with the
human eye - but the eye of search engine spider can spot
them easily! A spider is the program search engines use to
index web pages, and when it sees these invisible words, it
goes back and boosts that page's link ranking.

Webmasters may be brilliant and sometimes devious, but
search engines have figured these tricks out. As soon as a
search engine perceive the use of hidden text - splat! the
page is penalized.

The downside of this is that sometimes the spider is a bit
overzealous and will penalize a page by mistake. For
example, if the background color of your page is gray, and
you have placed gray text inside a black box, the spider
will only take note of the gray text and assume you are
employing hidden text. To avoid any risk of false penalty,
simply direct your webmaster not to assign the same color
to text as the background color of the page - ever!

Another potential problem that can result in a penalty is
called "keyword stuffing." It is important to have your
keywords appear in the text on your page, but sometimes you
can go a little overboard in your enthusiasm to please
those spiders. A search engine uses what is called
"Keyphrase Density" to determine if a site is trying to
artificially boost their ranking. This is the ratio of
keywords to the rest of the words on the page. Search
engines assign a limit to the number of times you can use a
keyword before it decides you have overdone it and
penalizes your site.

This ratio is quite high, so it is difficult to surpass
without sounding as if you are stuttering - unless your
keyword is part of your company name. If this is the case,
it is easy for keyword density to soar. So, if your keyword
is "renters insurance," be sure you don't use this phrase
in every sentence. Carefully edit the text on your site so
that the copy flows naturally and the keyword is not
repeated incessantly. A good rule of thumb is your keyword
should never appear in more than half the sentences on the
page.

The final potential risk factor is known as "cloaking." To
those of you who are diligent Trekkies, this concept should
be easy to understand. For the rest of you?cloaking is when
the server directs a visitor to one page and a search
engine spider to a different page. The page the spider sees
is "cloaked" because it is invisible to regular traffic,
and deliberately set-up to raise the site's search engine
ranking. A cloaked page tries to feed the spider everything
it needs to rocket that page's ranking to the top of the
list.

It is natural that search engines have responded to this
act of deception with extreme enmity, imposing steep
penalties on these sites. The problem on your end is that
sometimes pages are cloaked for legitimate reasons, such as
prevention against the theft of code, often referred to as
"pagejacking." This kind of shielding is unnecessary these
days due to the use of "off page" elements, such as link
popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is
aware that absolutely no cloaking is acceptable. Make sure
the webmaster understands that cloaking of any kind will
put your website at great risk.

Just as you must be diligent in increasing your link
popularity and your ranking, you must be equally diligent
to avoid being unfairly penalized. So be sure to monitor
your site closely and avoid any appearance of artificially
boosting your rankings.

http://trueprofits.safelistdepot.com

Pay Per Click Advertising

2005-11-03T03:59:00.000-08:00

===================================================
Pay Per Click Advertising
===================================================

Advertising your services or products on the Internet is
both extremely effective and extremely competitive. There
are several ways to go about attracting traffic to your
website; Pay-Per-Click is one of the options you can choose
from, along with developing an SEO, or search engine
optimization campaign. Both pay-per-click and SEO are
targeted to get your website placed as close to the top of
search engine results as possible. One of the differences
is that it takes minutes to set up a pay-per-click campaign
versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that
most search engines, including some of the largest ones,
now offer. It requires a bid for a "per-click" basis, which
translates to your company paying the bid amount every time
the search engine directs a visitor to your site. There is
the added bonus that when a per-click site sends your
website traffic, your site often appears in the results of
other prevalent search engines.

As with all marketing campaigns, there are advantages and
disadvantages. If you understand the process and monitor
your pay-per-click campaign frequently, it can be very
effective. One of the greatest advantages is that you never
have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click
process. You just bid and you're up and running. It doesn't
demand any specific technical knowledge, though the more
you know about search engines and keywords, the easier -
and more effective - the process will be.

The downside is that pay-per-click is essentially a bidding
war. A higher bid than yours will lower your position on
search engine results. This means that you will have to
raise your bid to regain your position - which can
obviously become quite expensive, especially if you are
bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5,000 in profits and there were
2,5000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which
your business breaks even. The idea, of course, is to show
a profit, not to merely cover your costs. Therefore, you
are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
paying too much for each individual hit.

The key (pun intended) to success is to learn everything
you can about search engine keyword research. The good news
is there isn't a limit to the amount of keywords you can
add to your bid because additional keywords do not add
additional cost. This translates into a lot less hassle for
you because there is no need to optimize your site to index
a particular set of keywords.

Obviously, some keywords are much more effective than
others are, but they will not cost you anything except time
to set-up your account in your pay-per-click bid. Of the
popular search engines that offer pay-per-click, one called
Overture provides an online tool that will give you the
data on how often particular keywords are entered into
their search engine. They also offer suggestions for
keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You
must understand that the object of your description is not
to generally attract visitors, but to be as specific as
possible so that only those visitors who are likely to buy
your service or product go to your site. You must use
expert marketing copy to guarantee that your description is
both precise and enticing to attract the most ideal
candidates to your site. This description is your most
powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is
that you constantly monitor your bid. It is very important
that you bear in mind that the results of the top search
engines providing pay-per-click advertising, which are
Overture and Adwords Select, usually appear on other
popular search engines. Because of this, the competition
for top ranking is intense, and very often you will find
that the bidding price balloons too high for pay-per-click
to yield a profit.

If this happens, it is advisable to withdraw your bid on
that particular keyword and try another one. Remember: when
you pay too much per click to make a profit, you are in
essence losing the bidding war.

Since losing is not acceptable, you must have a plan in
place to closely track the effectiveness of your keyword.
It is advisable to monitor your keywords on at least a
monthly basis.

Not only is careful monitoring important, but the analysis
of visitor behavior can produce invaluable knowledge about
consumer motivation, habits, and trends. Expert monitoring
and consumer analysis is essential to your overall business
needs, and will also insure that your pay-per-click
campaign is a success.

http://trueprofits.safelistdepot.com

Pay Per Click Advertising

2005-11-02T06:02:00.000-08:00

===================================================
Paid URL Inclusion
===================================================

Since losing is not acceptable, you must have a plan in
place to closely track the effectiveness of your keyword.
It is advisable to monitor your keywords on at least a
monthly basis.

http://trueprofits.safelistdepot.com

Paid URL Inclusion

2005-11-01T23:19:00.000-08:00

===================================================
Paid URL Inclusion
===================================================

There are many ways to promote your website and one of the
most efficient ways is to use search engines. Search
engines are the first stop for most people trying to find
information, services, and products online. Because of
this, it is essential that your website appears quickly in
search results.

The Internet contains numerous search engines, some of
which offer what is known as "paid inclusion." This means
that you pay the specific search engine an annual fee for
your web page to be included in their index.

Of course, every search engine already has an automated
program commonly called a "spider" that indexes all the web
pages it locates online, and it does this for free. So
whether you pay or not, your web page will eventually be
indexed by all Internet search engines, as long as the
spider can follow a link to your page. The major issue is,
then, how quickly your page is indexed.

A search engine that offers a paid URL inclusion uses an
extra spider that is programmed to index the particular
pages that have been paid for. The difference between the
spider that indexes pages for free and the spider that
indexes only pages for a fee is speed. If you have paid for
inclusion, the additional search engine spider will index
your page immediately.

The debate over paid URL inclusion centers around the
annual fee. Since the regular spider of these search
engines would eventually get around to indexing your web
page anyway, why is a renewal fee necessary? The fee is
necessary to keep your pages in the search engine's index.
If you go the route of paid inclusion, you should be aware
that at the end of the pay period, on some search engines,
your page will be removed from their index for a certain
amount of time.

It's easy to get confused about whether you would benefit
from paid inclusion since the spider of any search engine
will eventually index your page without the additional
cost. There are both advantages and disadvantages to paid
URL inclusion, and it is only by weighing your pros and
cons that you will be able to decide whether to spring for
the extra cash or not.

The advantages are obvious: rapid inclusion and rapid
re-indexing. Paid inclusion means that your pages will be
indexed quickly and added to search results in a very short
time after you have paid the fee. The time difference
between when the regular spider will index your pages and
when the paid spider will is a matter of months. The spider
for paid inclusion usually indexes your pages in a day or
two. Be aware that if you have no incoming links to your
pages, the regular spider will never locate them at all.

Additionally, paid inclusion spiders will go back to your
pages often, sometimes even daily. The advantage of this is
that you can update your pages constantly to improve the
ranking in which they appear in search engines, and the
paid URL inclusion spider will show that result in a matter
of days.

First and foremost, the disadvantage is the cost. For a ten
page website, the costs of paid URL inclusion range from
$170 for Fast/Lycos to $600 for Altavista, and you have to
pay each engine their annual fee. How relevant the cost
factor is will depend on your company.

Another, and perhaps more important, disadvantage is the
limited reach of paid URL inclusions. The largest search
engines, Google, Yahoo, and AOL, do not offer paid URL
inclusion. That means that the search engines you choose to
pay an inclusion fee will amount to a small fraction of the
traffic to your site on a daily basis.

Google usually updates its index every month, and there is
no way you can speed up this process. You will have to wait
for the Google spider to index your new pages no matter how
many other search engines you have paid to update their
index daily. Be aware that it is only after Google updates
their index that your pages will show up in Google, Yahoo,
or AOL results.

One way to figure out whether paid URL inclusion is a good
deal for your company is to consider some common factors.
First, find out if search engines have already indexed your
pages. To do this, you may have to enter a number of
different keywords, but the quickest way to find out is to
enter your URL address in quotes. If your pages appear when
you enter the URL address but do not appear when you enter
keywords, using paid inclusion will not be beneficial. This
is because your pages have already been indexed and ranked
by the regular spider. If this is the case, your money
would be better spent by updating your pages to improve
your ranking in search results. Once you accomplish this,
you can then consider using paid inclusion if you want to
speed up the time it will take for the regular spider to
revisit your pages.

The most important factor in deciding whether to use paid
URL inclusion is to decide if it's a good investment. To
figure this out, you have to look at the overall picture:
what kind of product or service are you selling and how
much traffic are you dependent on to see a profit?

If your company sells an inexpensive product that requires
a large volume of traffic to your site, paid inclusion may
not be the best investment for you; the biggest search
engines do not offer it, and they are the engines that will
bring you the majority of hits. On the other hand, if you
have a business that offers an expensive service or product
and requires a certain quality of traffic to your site, a
paid URL inclusion is most likely an excellent investment.

Another factor is whether or not your pages are updated
frequently. If the content changes on a daily or weekly
basis, paid inclusion will insure that your new pages are
indexed often and quickly. The new content is indexed by
the paid spider and then appears when new relevant keywords
are entered in the search engines. Using paid inclusion in
this case will guarantee that your pages are being indexed
in a timely manner.

You should also base your decision on whether or not your
pages are dynamically generated. These types of pages are
often difficult for regular spiders to locate and index.
Paying to include the most important pages of a dynamically
generated website will insure that the paid spider will
index them.

Sometimes a regular spider will drop pages from its search
engine, although these pages usually reappear in a few
months. There are a number of reasons why this can happen,
but by using paid URL inclusion, you will avoid the
possibility. Paid URL inclusion guarantees that your pages
are indexed, and if they are inadvertently dropped, the
search engine will be on the lookout to locate them
immediately.

As you can see, there are numerous factors to consider when
it comes to paid URL inclusion. It can be a valuable
investment depending on your situation. Evaluate your
business needs and your website to determine if paid URL
inclusion is a wise investment for your business goals.

http://trueprofits.safelistdepot.com

Monitoring Search Engine Positions

2005-11-01T01:08:00.000-08:00

===================================================
Monitoring Search Engine Positions
===================================================

Since search engines are the first stop for people on the
Internet looking for goods or services, the position your
website appears in search results is an important factor.
If your URL shows up far down the results list, the chances
of the consumer never finding you increase incrementally.
Once you achieve a high search engine position, it is
essential that you make sure you maintain the high ranking
you have worked so hard to achieve.

This means you must come up with a strategy to monitor your
search engines positions. This strategy is crucial to the
success of any marketing campaign. Think of your search
engine positions as your online portfolio. Would you let
your stock portfolio be ruled by chance and market
fluctuations, or would you keep close tabs on your stocks
so you could buy and sell when the time is right? This is
the way you must consider your search engines positions.

Be aware that at first, after you have launched your search
engine campaign and done all the right things to increase
your rankings, you will most likely see a continual upward
climb. What you need to be on the lookout for is the moment
that upward climb reaches a plateau. When this happens,
your search engine position campaign moves into stage two,
the monitoring and protecting stage.

In stage two, do not be concerned about the short-term
fluctuations in your positions. These are similar to the
subtle rising and falling of stocks in a portfolio.
Short-term movement is an integral part of the whole
process. It's the long-term changes that you must watch for
and prepare to act on immediately.

Analyzing the long-term trends of search engines positions
is imperative. The way in which search engines rank
websites may change at the drop of hat. If you are unaware
of these changes - many of which are subtle yet can be
deadly to your ranking - your position may drop to the
bottom of the list before you can get your bearings. To
prevent this kind of precipitous drop, you must create a
system to monitor your positions on a monthly basis. Devise
a chart to keep tabs on your top ranking positions or your
top pages, and make sure to watch "the market" closely.

Each search engine uses a formula to compute website
rankings. When a search engine changes this formula in any
way, it may raise or lower your ranking. Some search
engines use a number of different formulas, rotating them
so that a formula doesn't become overused or outdated.
Depending on which formula is being applied, your search
engine position may suddenly drop or rise in rank
significantly. Therefore, you must check your positions
frequently in order to catch when a search engine changes
formulas and what effect it has on your positions.

You must also deal with your competition - a crucial factor
you must always be vigilant about. Your competitor's
position may suddenly rise, automatically lowering your
position. Or their position may drop, pushing your position
higher. Each month, expect position changes due to the
continual changes that are occurring in your competitor's
position, and be prepared to adjust your marketing strategy
to compensate for decreased rankings. Monitoring these
fluctuations will also give you vital information about how
to improve your website to increase your position in search
results.

Of course, you must discern what the most popular search
engines are in order for your monitoring efforts to be
effective. Right now, there are ten popular search engines
that direct most of Internet traffic to your sites. The
challenge you face is that these top ten may change from
month to month.

This means that your must not only monitor your search
engine positions, but you must also keep track of the
ranking popularity of the search engines you are
monitoring. Find out which search engines people use most
frequently every month and be sure to live in the present!
People are fickle about their favorite search engines, and
it takes constant vigilance to follow their dalliances. The
search engines they loved when you first launched your
campaign may be old news in the next few months. You must
adjust your list of engines according to the whims of the
Internet users. Check out
http://www.searchenginewatch.com/reports/netratings.html
for a current list of website favorites.

Another factor to monitor carefully is a sudden drop of
your positions in all search engines. This is not the same
as monthly fluctuations - this is a neon red warning sign!
It could mean a number of different things.

It all your search engine positions have plummeted, it may
indicate that search engines spiders - those sneaky
programs that seek out your site and rank their positions -
have found some type of problem with your website. If you
have recently changed the code, for instance, the spider
may become utterly confused and consequently drop your
positions disastrously. If a spider creeps up on your
website when it is down for adjustments or changes, you may
actually disappear from a search engine index entirely. Or
a search engine may drastically change its formula, and
suddenly all of your website come up as irrelevant. If that
search engine is a current favorite, it may create a domino
effect, causing all of your position to drop in all search
engines.

Some search engines rely on the results from other search
engines, and it is vital that you know which engines these
are and keep track of all the engines they influence. The
biggest problem here is that search engines will sometimes
change affiliations, and this can create a major shift in
the geography of the Internet. For example, recently Yahoo
decided to display only results gleaned from Google. So you
must not only monitor your own positions, but you must keep
abreast of seismic shifts in the landscape of the Internet
as a whole.

Finally, pay attention to your keywords. Keywords are the
foundation bricks of the entire search engine system, and
they demand individual scrutiny in your monitoring efforts.
If you have found that a number of your positions have
plummeted, it may mean that a page of your website has
become invisible or inaccessible to search engine spiders.
Or the competition for that particular keyword or phrase
has recently rocketed into outer space. In either case, you
must act quickly and efficiently to regain lost ground.

Your search engine marketing campaign is an investment. If
costs you time and money on a continual basis. Protect this
investment as diligently as you would your financial
portfolio. In the same way, track your positions from an
objective perspective, and monitor your positions on a
regular basis. Make sure your time and effort reap rewards
by keeping your eye on the big picture - your long-term
marketing campaign.

http://trueprofits.safelistdepot.com

Increasing Your Search Engine Ranking

2005-10-29T21:38:00.000-07:00

===================================================
Increasing Your Search Engine Ranking
===================================================

The methods employed to increase your search engine
rankings may seem like rocket science to you, so you have
probably avoided dealing with this issue. I am here to tell
you - the time has come to face your website! A high search
engine ranking for your website is so essential that if you
have the slightest desire to actually succeed in your
business, there is no way you can continue to avoid this
issue.

At least 85% of people looking for goods and services on
the Internet find websites through search engines such as
Google, Yahoo, and MSN. The idea of optimizing your pages
for high search engine rankings is to attract targeted
customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine
results, the greater the traffic that is directed to your
website. That's what search engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web
pages to achieve higher rankings. Or you can look at a few
simple items on your pages, make some small adjustments,
and most likely see improved rankings quite rapidly. The
first item you should examine is the title bar on your
homepage.

The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your
home page. To increase search engine rankings, the words on
your homepage's title bar should include the most important
keywords or phrases, one of which would include your
company name.

Then click on all your links and examine the title bars on
the pages you access. Each title bar on every single page
of your site should contain the most important keywords and
phrases taken from the page itself. However, avoid very
long strings of keywords, keeping them to six words or
less. Avoid repeating keywords more than once in the title
bars, and make sure that identical words are not next to
each other.

The next item to put under your microscope is your website
content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The
text on your site must contain the most important keywords
- the words that potential customers will be typing into
search engines to find your site.

Aim to have around 250 words on each page, but if this is
not desirable due to your design, aim for at least 100
carefully chosen words. If you want to achieve a high
ranking on search engines, this text is essential. However,
the search engines must be able to read the text, meaning
that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your
cursor and try to highlight a word or two. If you are able
to do this, the text is HTML. If the text will not
highlight, it is probably in graphic form. In this case,
ask your webmaster to change the text into HTML format in
order to increase your search engine rankings.

Next we come to what is called meta tags. I know this
sounds like something out of science fiction, but it is
really just simple code. Many people believe that meta tags
are the key to high search engine rankings, but in reality,
they only have a limited effect. Still, it's worth adding
them in the event that a search engine will use meta tags
in their ranking formula.

To find out if your page is set up with meta tags, you must
access the code. To do this, click the "view" button on the
browser menu bar, and select "source." This will pull up a
window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of
the window. For example, a meta tag would read: meta
name="keywords" content=. If you do not find code that
reads like this, ask your webmaster to put them in. This
may not do much for your search engine rankings, but any
little boost helps.

Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search
engine rankings. Almost all search engines use link
popularity to rank your website. Link popularity is based
on the quality of the sites you have linked to from your
links page.

If you type in "free link popularity check" in a popular
search engine, the search engine will then show you what
sites are linked to your site. In the case that there
aren't many sites linked up to yours, or that the sites
that are linked up have low search engine rankings,
consider launching a link popularity campaign. Essentially,
this entails contacting quality sites and requesting that
they exchange links with your site. Of course, this
requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a
successful Internet marketing campaign. Before you go out
and hire a search engine optimization company, try taking
some of the simple steps listed above, and see if you can't
boost your rankings yourself. Don't ever ignore this
all-important factor in Internet marketing. Remember, the
higher your search engine ranking, the more quality
customers will be directed your way.

http://trueprofits.safelistdepot.com

Increasing Link Popularity

2005-10-28T21:58:00.000-07:00

===================================================
Increasing Link Popularity
===================================================

Search engines are the gateway to the Internet; they are
the first tool that potential customers use to find the
products and services they need. This is why link
popularity is so imperative. If the customers do not find
your website, you have no possibilities of making any
sales.

You're probably wondering what the blazes is popular about
a link! Well, in a word - plenty! Link popularity refers to
the ranking assigned to your website by the search engines,
and it determines the ranking your page gets when keywords
are entered into a search engine. So, you're probably
wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking
to sites that have links to their pages from related,
quality sites. It's a simple formula, but a very important
one. Google created the system, and now virtually all the
most popular search engines employ it to rank your web
pages in their indexes.

The more commonly used your keyword is, the harder it will
be to achieve link popularity, but without achieving this
step, it is almost certain your site will never rank highly
on any search engine. But don't be discouraged; there are
tried and true ways of achieving link popularity using the
most competitive keywords.

There are a few things you should be aware of. The first is
that just linking up with a large number of other websites
will not achieve link popularity. In fact, it may have
quite the opposite effect. This is particularly true when
pertaining to websites that are nothing more than "link
farms" - pages containing line after line of indiscriminate
links. Search engines may aggressively discriminate against
your website if you are associated with a link farm, so
steer clear of them!

The next thing to bear in mind is the quality of the site
you are linking to. Never link to a page you have
reservations about your visitors seeing. The last thing you
want your website to appear as is indiscriminate and cheap.
Linking to sites of poor quality will only lessen your link
popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link
popularity and improve your rankings to stellar status on
all the popular search engines.

The first step, and the fastest way to get your foot in the
door, is to get a listing in a popular directory, such as
Open Directory Project and Yahoo. If your site is
business-related, you will want to be listed on Yahoo, and
despite the fact that it will cost you around $300 a year,
it will be money well spent. If your site is
non-commercial, the listing will be free, but it will take
time and follow-up to actually get it listed. Open
Directory is gives you a free listing whether you are
business-related or non-commercial, but be prepared to make
a lot of follow-up inquiries before you see your site
listed.

You are aiming to get listed in the highest level of
appropriate category, and this just takes some common
sense. For example, if your company ships Alpaca wool from
an Alpaca farm located in the middle of Nowhere, Tiny
State, do NOT submit your listing to "Retailers from
Nowhere, Tiny State." BIG MISTAKE! All you have to do is
look a little deeper - and submit your listing to the "Fine
Alpaca Wool" category. You will not only associate yourself
with culture and quality, but you will be listed in a
national category.

The next step after you have attained directory listings is
to locate other quality sites that will increase your link
popularity. Try to find sites that are in some way related
to yours, so not only will your link popularity increase,
but your customer base may also be expanded. You want to
avoid your competitors and look for sites that are useful
to your site's visitors. Let's look at the Alpaca Wool site
example. Linking up to a site that sells knitting supplies
would be helpful to your visitors, and the chances of the
knitting supply site wanting to link up to your site are
also greater. By linking to a related site that will be
relevant to your website's traffic, you are increasing both
of your site's business prospects - and both of your sites'
link popularity.

Not all sites want to link to other sites, so you will have
to do some research when you are looking for possible
linking partners. Google is an excellent starting place for
your search. Make sure you enter keywords that you think
quality customers will also enter to find your own site.
Remember, your criteria are quality, highly ranked,
non-competing websites that have a links or resources page.
Go to these sites and objectively assess them. Look at the
quality of the product, the graphics, and the ease of use.
Then check out the other sites they are linked to, and
determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must
set out to woo them. The first thing to do is to add a link
on your own links page to their site. This is an essential
first step; it shows good faith, and ups your chances
significantly of their reciprocity. After you have added
their link, you must contact the webmaster of their site.
Since this is almost always done by email, you want to make
sure it is immediately clear that your message is not junk
mail. This requires that you tell them right off the bat
that you have added a link to their page on your site. A
hook like this almost always insures the reader will read
on.

Next, be sure to be flattering and let them know how much
you appreciate their website. Make sure you emphasize that
you have actually visited their site, and that their site
is not just a random pick. Give them the address of your
links page, and ask them to check out the link for
themselves. It's a good idea to mention that they will not
only benefit from the increased traffic your website will
direct their way, but you will also increase their link
popularity. Briefly, explain why link popularity is so
essential, but do this in a sentence or two so you don't
sound like a professor! Finally, tell them you would
greatly appreciate if they would reciprocally add a link on
their own links page to your website.

Go through this process with as many appropriate sites as
you can find, bearing in mind the criteria of quality and
non-competitiveness. After you have emailed all relevant
sites, be sure to check these website frequently to see if
they have added a link to your page. Give it about a month,
and if no link appears, try another charming email. Then
give it another month, and if your site is still absent
from their links page, it's time to remove their link from
your own links page. The only time you want to pursue a
link further than this is if you believe a site is crucial
to your link popularity and your business needs. Just
remember to keep all your communications complimentary and
cordial.

Then set up a schedule to check your ranking in search
engines frequently to see if your link popularity has
improved. This is not achievable in the blink of an eye. It
will take some time and a good deal of work. There is no
way around the labor-intensive quality of improving your
link popularity, which is why search engines regard it with
such importance.

By the way - make sure you have a beautiful, streamlined
site or you will never persuade anyone to link up to you.
Be prepared to keep plugging away at this process, as long
as it takes, until you achieve link popularity stardom!

http://trueprofits.safelistdepot.com

Evaluating Web Site Performance

2005-10-28T06:56:00.000-07:00

===================================================
Evaulating Web Site Performance
===================================================

Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site to
accomplish, it will most likely fail to accomplish
anything. Without goals to guide you in developing and
monitoring your website, all your site will be is an online
announcement that you are in business.

If you expect your site to stimulate some form of action,
whether it is visitors filling out a form so a
representative can contact them, or purchasing a product,
there are steps you can take to insure that your website is
functioning at peak efficiency. One of the first indicators
of how well your site is working for you is finding out the
number of visitors in a given period of time. A good
baseline measurement is a month in which you haven't been
doing any unusual offline promotional activities.

However, just because hoards of people have passed through
your gates does not mean your site is successful. Usually,
you want those visitors to actually do something there. It
is equally important to monitor the number of visitors to
your site who made a purchase. This figure is called the
site conversion rate, and it is an essential element of the
efficacy of your website.

To find the site conversion rate, take the number of
visitors per month and figure out the percentage of them
that actually performed the action your site is set up for.
For example, if you had 2,000 hits to your site, but only
25 of them purchased your product, your site conversion
rate equals 1.25%. To get this figure, take your number of
visitors and divide that figure by the number of visitors
who made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out a
form, make sure to then figure out what the difference is
between your site conversion rate and your sales conversion
rate. This is because not everyone who fills out your form
will actually become your customer. However, whether your
site is set-up to sell a service or product, or to get the
visitor to fill out a form, the site conversion rate will
measure the success or failure of your website whenever you
make changes to the site.

You may find that you need to implement some additional
marketing strategies if you find that traffic to your site
is extremely low. There are several effective methods to
improve the flow of traffic to your website, particularly
launching a search engine optimization campaign. This
campaign is targeted at increasing your position in search
engine results so that consumers can find your pages faster
and easier. You can either research the steps you need to
take to improve your search engine rankings, or employ a
search engine optimization company to do the work for you.
In either case, after your have improved your search engine
positions, make sure you keep on top of them by regular
monitoring and adjusting of your efforts to maintain high
positions.

Another factor to examine is how easy it is for a visitor
to your website to accomplish the action the site is set-up
for. For example, if your goal is for the visitor to fill
out a form, is this form easily accessible, or does the
visitor have to go through four levels to get to it? If
it's too difficult to get to, the customer may just throw
in the towel and move on to another site. Make sure your
buttons are highly visible, and the path to your form or
ordering page quickly accessible.

Finally, have a professional evaluate the copy on your
website. The goal is, of course, to get your visitor to
make a purchase or fill out your form. Website copy must be
specifically geared to your online campaign and not just a
cut and paste job from your company brochure. The right
copy can make the difference between profit and loss in
your online campaign.

http://trueprofits.safelistdepot.com

Analyzing Website Traffic

2005-10-23T09:39:00.000-07:00

===================================================
Analyzing Website Traffic
===================================================

Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

This article is (c) copyright 2005 by Truby Childs,webmaster at: TruProfitsOnline.com Marketing Safelist, TruProfitsOnline.com Hosting Solutions And TruWebTraffic.com, Provides Online Marketer's With An Arsenal Of State-Of-The-Art Tools And Resources Needed For testing And Building Their small business By Using Our cost-effective advertising methods to reach the masses with "NEW" products and services Daily, Spam-Free! you can visit his website at:

http://trueprofits.safelistdepot.com

Scams And Why We Love Them

2005-07-20T12:59:00.000-07:00

Scams and Why We Love Them So

By Larry Brown

If you have been actively searching for a business opportunity then there is little doubt that you have come across promises of great wealth, easy profits and effortless rewards from unscrupulous scam artists. They can’t tell you what the program is all about, but for only a few bucks the sellers promise to unleash a system so easy, so dynamic, and so (shhhh) secretive that only a lucky few can capitalize on it and you are lucky enough to be one of them.

We love these things. We don’t believe them, but we love them and buy them.

Why?

After all, we’re taught not to believe the hype, right? We’re taught that if it sounds too good to be true then it probably is that there is no such thing as a free ride. But somewhere in between the words Amazing and Click Here To Buy, something happens. Two words infallibly infect the braintwo words that pull down barriers and dilute common sense.

What are these two dangerous words?

What if.

What if this opportunity is the one? What if this really is as good as they say? What if I really can get that home, luxury car and endless string of vacations through this opportunity?

Well, what if we laid some common sense on you? :)

First, any viable business opportunity will provide detailed information as to what it entails, what you’ll receive, and what to expect. A red flag should rise if the sales letter is vague, says things such as, too exclusive to divulge now, or if it requires you to pay for the full details. Sending money to an address that promises to teach you how to make money at home will be as fruitful as taking a flaming match to your money. The cash is in the details so make sure you get them!

Second, any viable business opportunity will have an ironclad guarantee. Now, there is a big caveat here. A guarantee is only worth as much as the person’s integrity behind it. A lifetime guarantee doesn’t mean that when you turn 87 and need some bran money that the company will still be around. Make sure you have a reasonable guarantee (anything from 30 days to a full year) and write down as many details as possible about the person you’re buying from so that you know who to contact in the event you want a refund. To further protect yourself, make your purchase with a credit card (not a debit card) so that you can enlist the help of your credit card company in the event of a dispute.

Third, take off the rose-colored glasses and read the offer objectively. Can you honestly see yourself making money with this opportunity or is your motivation driven by pure hope? Will you genuinely put your effort behind the opportunity or are you going to cast out a few feeble attempts to see if the miracle happens? Use your common sense and factor everything down to the details. Become blind to the hype and stare at the substance is it still attractive to you?

If so, then perhaps you’ve found yourself a winner!

Larry Brown has created the ultimate step-by-step home business system that is taking the entrepreneurial world by storm. For an inside look at a REAL kitchen table business, and to get your complimentary mini-course, 9 Crucial Ingredients of the Ideal Business,
Click here ==> http://www.1shoppingcart.com/app/aftrack.asp?afid=283338

-----Wanted Safelist Owners Only-----

2005-06-13T03:43:00.000-07:00

Hello Safelist Marketer,

I've got something really exciting to tell you about that I just couldn't let wait until tommorrow, A Good Friend Of Mine Has Lost His Mind! Do You Wanna Know How, Keep Reading And I'll Tell You Why.

Maximum Profits That Continue To Soar Daily!

His name is Joel Comm and it wasn't so long ago he wasmaking only $30 a day with Google's Adsense program.
Then one day it hit him over the head like a '2 by 4' and Joel began testing other ways to increase his Adsense earnings...
Not only did it work... but... (and this is a BIG BUT) Joel documented everything he did to make his Adsense commissions shoot up to the sky...
This is significant and here's why...
Now you can have access to it all where you'll view actual details of what Joel does to make some of the biggest commissions you'll ever hear about online...

Ridiculous Profits That Will Stagger Your Bank Account

In case you didn't know, Adsense is a program where Google allows you to make money when people click on advertising links that you can place at your own website(s).
In his new Adsense book sweeping the internet, Joel candidly allows you to look over his shoulder. Now your odds at winning with Google Adsense are more in your favor than ever before.
And no, we're not talking about Joel doubling his Adsense commissions from $30 to $60 a day... but more like a staggering $500+ per day! (I told you it was significant)

Now, This Is Truly What I Call "Profits That Make Sense Not Waste Time Or Money"

Joel's commissions are so huge now... UPS has begun delivering his checks!

He climbed up to making $18,343 this past December 2004 and it's quite possible it may keep climbing - with no end in sight... Joel's case study shows how it didn't take long once he knew how to tweak his Adsense pages.
I had to get my hands on this book and read it once already.I plan on reading it again in case I blinked and missed something important because it's filled with so many gold nuggets...
Let me tell you... this one book is crammed solid with Adsense marketing tips - the kind you won't easily find elsewhere... That's why I'm very excited to tell you about it.

This is must-have marketing information and I highly recommend that you check it out for yourself if you areusing Adsense now... or ever plan to.

http://trubyc.jcomm.hop.clickbank.net

Sincerely,
Truby Childs
TruProfitsOnline.com Marketing Safelist

----Get plugged InTo ThisFREE Giveaway And Make A Fortune!

2005-06-08T15:12:00.000-07:00

Get Cranking With This Explosive Giveaway And Reach Your Dreams!

"Profits That Make Sense Not Waste Time Or Money"

June 8, 2005

Hello Dream Reacher,

Welcome To today's edition of TruProfitsOnline.com seeking to bring you unparelled advantages that will take your Marketing efforts to unprecedented heights never heard of , never seen before until now! check
this out and try to imagine yourself in the driver's seat of this incredible opportunity that's sweeping the
nation as we speak, are you ready?........Okay then listen up, this is only for your eyes only! here's an excerpt:
Get In Where You Fit In Now! Don't Miss This Boat!

We are looking for a few people who want to work out of their home and earn a six figure income over the next four months. Your job is to simply introduce our promotional airfare program to businesses.
Our promotional airfare program enable companies to give away an unlimited amount of free plane tickets to anyone they want in an effort to increase their sales. And the service costs them less than $30 per month!
We'll show you how to IMMEDIATELY get your phone ringing off the hook with companies you can sign up to this service without having to spend any money on advertising or leads. You can have 20-30 calls per day within your first week. Unlike most other home based business opportunities out there, this a real opportunity where you can make real money.
It is a very, very easy sale. But what makes this reseller opportunity so lucrative is that for every business you introduce our service to, you will get paid up to $200 for EVERY FREE PLANE TICKET THAT COMPANY GIVES AWAY!! You can make $10,000 per month or more on just one $29.95 sale.
Go Here NOW! www.jamvo.com/TC10698

Best, Regards

Truby Childs
TruProfitsOnline.com Marketing Safelist

Can-Spam Act Protects Us All Except The Fools That Abuse It

2005-06-04T20:57:00.000-07:00

Used And Abused By The Fools That Make It Hard On Everyone !

June 5, 2005

Hello And Welcome To All,

Have you ever wondered what makes the average person decide that their cheap tactics and deceitful
ways are never going to catch up with them? well let's take for instance the person that caused the "FTC"
to shut down "InstantBuzz" you know the Company that Internet Marketing Whiz Mike Filsiame owns, you
know whatever could he have been thinking about, I mean just to take a chance on trying to get away with
"Spamming" anyway. Seems like some of these people are not going to take notice that the "FEDS" mean
business until someone goes to jail again like the guy who was "Spamming" some 2 million people a day
and was reaping the benefits to the tune of $800,000 a month, I mean that's ridiculously Insane money
right! but he took the chance anyway making the kind of money he was making, well now he won't get
a chance to spend very much of it, I don't know to many people living the High Life behind Bars! it's just
plain stupid with a capital "S" you know the word that describes us all at some time or another, but some
of us end up with this description simply because we don't know any better, while others know better but
refuse to do any better so that's what truly describes an insane brain being "Stupid" just think for a moment
about all of the "Junk" e-mails you receive on a daily basis, you think it's not real....check your "inbox" I bet
any amount of money that it's there day and night, like a bad habit that won't go away!......How do we stop
this I really don't think we can, it's just like "Drugs" there's just to much money being made off of this practice
and with the kind of money flying around these days I personally don't see an end coming anytime soon.
Well in closing I'll say these are just my thoughts on the subject matter, I'm sure you have your own, besides deleting this frustrating curse everyday, we all should take notice to protect our businesses on a daily basis
to insure that we don't end up like "InstantBuzz" which by the way eas totally innocent in this matter and is looking to prosecute the culprit. Below you'll find the best read you can give yourself in protecting your business.

The CAN-SPAM Act: Requirements for Commercial Emailers

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A "transactional or relationship message" – email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship – may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act.
The Federal Trade Commission (FTC), the nation's consumer protection agency, is authorized to enforce the CAN-SPAM Act. CAN-SPAM also gives the Department of Justice (DOJ) the authority to enforce its criminal sanctions. Other federal and state agencies can enforce the law against organizations under their jurisdiction, and companies that provide Internet access may sue violators, as well.
What the Law Requires
Here's a rundown of the law's main provisions:
It bans false or misleading header information. Your email's "From," "To," and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.

It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.

It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a "menu" of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.
Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor's email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it's illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law.

It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address. Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address.
Penalties
Each violation of the above provisions is subject to fines of up to $11,000. Deceptive commercial email also is subject to laws banning false or misleading advertising.
Additional fines are provided for commercial emailers who not only violate the rules described above, but also:
"harvest" email addresses from Web sites or Web services that have published a notice prohibiting the transfer of email addresses for the purpose of sending email
generate email addresses using a "dictionary attack" – combining names, letters, or numbers into multiple permutations
use scripts or other automated ways to register for multiple email or user accounts to send commercial email
relay emails through a computer or network without permission – for example, by taking advantage of open relays or open proxies without authorization.
The law allows the DOJ to seek criminal penalties, including imprisonment, for commercial emailers who do – or conspire to:
use another computer without authorization and send commercial email from or through it
use a computer to relay or retransmit multiple commercial email messages to deceive or mislead recipients or an Internet access service about the origin of the message
falsify header information in multiple email messages and initiate the transmission of such messages
register for multiple email accounts or domain names using information that falsifies the identity of the actual registrant
falsely represent themselves as owners of multiple Internet Protocol addresses that are used to send commercial email messages.
Additional Rules
The FTC will issue additional rules under the CAN-SPAM Act involving the required labeling of sexually explicit commercial email and the criteria for determining "the primary purpose" of a commercial email. Look for the rule covering the labeling of sexually explicit material in April 2004; "the primary purpose" rulemaking will be complete by the end of 2004. The Act also instructs the FTC to report to Congress in summer 2004 on a National Do Not E-Mail Registry, and issue reports in the next two years on the labeling of all commercial email, the creation of a "bounty system" to promote enforcement of the law, and the effectiveness and enforcement of the CAN-SPAM Act.
See the FTC Web site at www.ftc.gov/spam for updates on implementation of the CAN-SPAM Act.
The FTC maintains a consumer complaint database of violations of the laws that the FTC enforces. Consumers can submit complaints online at www.ftc.gov and forward unwanted commercial email to the FTC at spam@uce.gov.
Your Opportunity to Comment
The National Small Business Ombudsman and 10 Regional Fairness Boards collect comments from small businesses about federal compliance and enforcement activities. Each year, the Ombudsman evaluates the conduct of these activities and rates each agency's responsiveness to small businesses. Small businesses can comment to the Ombudsman without fear of reprisal. To comment, call toll-free 1-888-REG-FAIR (1-888-734-3247) or go to www.sba.gov/ombudsman.
For More Information
The FTC works for the consumer to prevent fraudulent, deceptive and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit www.ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure, online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.
April 2004

"Let's All Protect Our Businesses Better By Fighting Against SPAM"

Best Regards,
Truby Childs
TruProfitsOnline.com Marketing Safelist

FTC Shuts Down "InstantBuzz"

2005-06-04T13:05:00.000-07:00

Tragic Eye-Opener for Online Business
By Patrysha Korchinski

Over fifty thousand Internet users lost access to their top
traffic-building tool yesterday, when the domain hosting
the site was shut down as a result of a spam complaint.
While SPAM itself is a malicious problem that requires
strict supervision and complete crackdown on perpetrators,
the tragedy of this incident is that the domain owner had
not spammed anyone but was the victim of a rather tragic
train of events.

Right in the middle of a four-day blitz
style promotion Instant Buzz was shut down by the FTC after
an overzealous member broke CANSPAM (Controlling the
Assault of Non-Solicited Pornography and Marketing Act)
regulations in promotional efforts. Despite paying the fines
outlined in the Act, details overlooked in the registration
process may prevent the sites reappearance for up to ten
days.

If any good can come of this, it should serve as a wake up
call to anyone doing business online that knowledge of both
the CANSPAM regulations and the legal (and financial)
ramifications of neglecting to do so. The law became
effective in January of 2004 and covers any email whose
primary purpose is advertising or promoting a commercial
product or service, including content on a Web site.
It's imperative to become familiar with the
guidelines and adhere to them. The case of Instant Buzz
makes it clear that you should also make sure that others
promoting your site, including affiliates and other forms of
down lines, are aware of the laws governing commercial
email.

It is wonderful to know that there are guidelines and laws
being enacted to protect us from SPAM. These are an absolute
necessity to start clamping down and freeing us from
unsolicited slime mail. However, it's also important
to realize that Instant Buzz itself was not responsible for
the site shutdown and that the president and CEO Mike
Filsaime will be pursuing the perpetrator with legal action.
Filsaime has made efforts to ensure members are well aware
of the proper uses and applications for the Instant Buzz
services.

Last week, just prior to the promotion blitz Filsaime
initiated a series of online conferences hosted by Janet
Legere to provide Internet Buzz members with the latest
information on CAN SPAM compliant practices that Legere has
been teaching through her company Contact List Builder.
Legere was available live to all members last Tuesday in an
online multi-media conference environment with a recording
and supporting documentation made available to all Instant
Buzz members after the fact. Had the member in question
been following the guidelines made clear and available
through his membership, all of this could have been
avoided.

At this point, Filsaime is only one person, among thousands,
who will lose substantial revenue due to this one
person's abuse of email communication. There is no
excuse for this member or any member of the commercial
Internet community to be ignorant of the laws in place to
regulate SPAM. The rules are outlined at the CAN SPAM
website in plain language that outlines the up to $11,000
fine that each violation can lead to. Further clarification
and training is available through sites like Contact List
Builder, which goes as far as providing a free download of
an e-book that outlines a professional and CAN SPAM
compliant approach to commercial mailing through the process
of list building.

You must act now to ensure that you are following the
regulations that apply to the mail you send out protects you
and your business. If you aren't familiar with the
CAN SPAM act, check out the Act itself at
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
Download the free e-book from Contact List Builder
http://www.contactlistbuilder.com/affiliate?ref=INCREDIBLE
The information is free. The protection is priceless.

If you have a down line, affiliate program or a contact
list, it is important that you help to train them in CAN
SPAM compliant methods of doing business. As Filsaime
discovered, you don't need to be doing anything wrong
to suffer the consequences of non-compliance.
More information will be available from Incredible
Impressions in the next few days to help you avoid the other
issues that complicated the situation after the fine was
paid. Meanwhile, go read the regulations and the e-book and
start implementing CAN SPAM compliance into your business.

About the author - Patrysha Korchinski is a
home-based professional from Northern Alberta. She began her
adventures in home-based business over 8 years ago
following the birth of her eldest son. Now the mother of
three, she operates Incredible Impressions Planning and
Promotions (http://www.incredibleimpressions.com) providing
services for small business throughout the world from her
home office.

"Let's All Kill Spam To Protect Our Businesses"

Truby Childs
TruProfitsOnline.com Marketing Safelist

C.R.U.S.H. Your Competition With This Simple Marketing Tool

2005-06-02T23:00:00.000-07:00

The world leader in the sales incentive industry has just introduced what will go down as the most powerful sales generator in business history.

Do you want to add $500,000 to $50,000,000 in revenue this year? Do you want to generate MASSIVE amounts of customers in a short amount of time?
How many customers do you think you can get if you gave every single one of them a fully-paid, round trip plane ticket to Hawaii as a free gift for purchasing your product? I don't care whether you sell a $30 product or a $300 product. I'll show you how you can give every single one of your customers a fully paid plane ticket to just about anywhere in the world in order to get them to purchase your product.

These plane tickets do not require your customers to purchase hotel or view a timeshare presentation!
But it gets better, we'll pay you up to $100 for every plane ticket your company gives away!
Generate more customers than ever before.

Add $100 in revenue for every customer you get AND for every customer you don't get.

Trust me when I tell you this incredible Marketing Tool will Elevate Your Profits To A New
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To GET A Glimpse Of What This Could Do For You Go Here NOW: www.jamvo.com/TC10698

Profits That Make Sense Not Waste Time Or Money !

2005-05-27T13:19:00.000-07:00

Can You See The Potential To Make Millions Now!

Check out this incredible peice of marketing magic that's been to Hot lately to expose to anyone
but the serious not the curious, no Internet Marketer is going to show you this Gem, but me.

Potentially thousands of businesses right now need this secret to elevate their sales to the next
level, none of them can do what I do without our secret marketing tool that's taking the Internet
by storm of late. People come and people go instantly at the speed of light everyday Online, seems
to me there's a right way and a wrong way to do any and everything that we do, day in and day out,
the secret to knowing the difference is in "Replication" in other words in order to be "rich" you have to
do what the rich do!.....Well I've got something really special for you today, because now you too, can
have that explosive advantage everyone else is talking about, but won't let you in on the secret, hence

Secrets never told before are coming your way ! Right NOW!

This is the honest to God's truth about my special secret marketing tool, no, not the scam type just
the opposite, reality doesn't set-in until you know what you're doing, don't let it stop you, just understand it
when you see it. Can you stand the truth or are you one of those type of people that has to be hit over the head
before you understand that something special is standing right in front of you?....come on you know what I mean......Okay I'll tell you what's in store for you!.....Ready, Okay, Go here NOW! www.jamvo.com/TC10698

P.S. I hope you enjoy this because this is the real thing.

Truby Childs
TruProfitsOnline Marketing Safelist

Business Building Taken To The Next Step !

2005-05-20T08:46:00.000-07:00

There are literally tens of millions of businesses in desparate need of our service. Our service can work for ANY business and you can find businesses everywhere. All you need to do is just let them know about the service. The service sells itself.

There are several ways to generate sales of the voucher service. But whatever method you use, you have to keep what you are doing in perspective. Generating sales will take an investment of time, money or both. But you have to never lose sight of what the payoff is. Don't short-change what you are doing.

If a business is generating even the smallest of income they are getting, in the very least, 3 customers per day. That amounts up to $20,000 per month in income for you in just one small, ordinary sale that requires zero work. What is $20,000 per month worth to you?

Why WAIT For Your Next Customer To Tell Someone Else About You
Beat Them To The Punch! Give Them A Perfect Reason Too.!

P.S. Go Here Now! To Enjoy The Incredible Benefits Of A Trully Remarkable
Marketing Tool. www.jamvo.com/?TC10698

2005-05-19T05:43:00.000-07:00

Wow ! This Is Awesome, today we're going to talk about.....things you need to do to catapult
your Company into the 21st Century, and we'll do that by examining a incredible marketing
tool that not a lot of people know about or how to use right now!.....would you like to know
what that product is ?........**FREE**Round-Trip Airline Tickets, as giveaways to your....
customer's as a incentive to try or use your product or service, needless to say this will start
to generate an overwhelming response to whatever it is that you're trying to sale, Period!

Could**FREE**Airline Tickets Boost Your Company's Sales?
"How Many Could Your Company Giveaway Daily To Customer's"

But Before You Anwser That Let Me Ask You One Question?

I SAW THAT YOU ARE Advertising On The Internet,
Let Me Ask You One Quick Question, If You Were
Able, To Give Every Single One Of Your Prospects
A *FREE* Round Trip Plane Ticket To Anywhere They
Wanted To Go, Do You Think That Would Increase
Your Sales?

Well Seeing, Is Believing, And I've Got Just What It
Will Take To Boost Your Sales To Record-Breaking
Status. This Incredible Marketing Tool Will Propel
Your Business To Unprecedented Growth & Sales
In No Time Flat! This Is Not Just Some Other Get
Rich Quick Scheme Or Hyped Up Business Proposition.

After 2 Years Online I Think I've Seen All The Hyped
Up Crap! And Scams That I Can Take, So That's Why
I Wouldn't Dare Waste Your Time With Another Insult
Like Any You've Heard In The Past, This Is, Simply Put,
The Best Marketing Tool I've Seen In 2005 Hands Down.
The Good Thing About This Is, I'm The Only One With
This Explosive Sales Generator Right NOW!

Now You Could Take A Look At Our Business Sales
Generator, And Say To Yourself, WOW! This Could
Really Help Me, That's What I Said Too! And I've Never
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P.S. My Incredible Business Sales Generator Won't
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To Cash In On Our True
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www.jamvo.com And Type In Your *SPECIAL* Code:
10698

And If You Have Any Other Questions Or Concerns You Can Always
Call Me At: (313) 478-1329
I Do Work From Home So I'm Always Here.

Yours,Sincerely
Truby M. Childs
TruProfitsOnline.com

Profits That Make Sense Not Waste Time Or Money

The Selling Secrets Of Milion Dollar Sales Letters

The Importance Of Having A Mentor

The Ultimate Home-Based Business --- A Life-Changing Effect !

Overcoming Writer's Block

How To Track All Your Website Traffic For FREE !

Local Search Engine Marketing

Steps To Publishing Success

Choosing An E-Book Compiler

How To Write Money-Making Reports

TruProfitsOnline.com Marketing Safelist

TruProfitsOnline.com Marketing Safelist

Why Write An Ebook

Ebooks Are Promotional Powerhouses

Introduction To Autoresponders

Creative And Profitable Ways To Use Autoresponders

Selecting A Search Engine Optimization Company

Search Engine Keywords Selection

Protecting Your Search Engine Rankings

Pay Per Click Advertising

Pay Per Click Advertising

Paid URL Inclusion

Monitoring Search Engine Positions

Increasing Your Search Engine Ranking

Increasing Link Popularity

Evaluating Web Site Performance

Analyzing Website Traffic

Scams And Why We Love Them

-----Wanted Safelist Owners Only-----

----Get plugged InTo This**FREE** Giveaway And Make A Fortune!

Can-Spam Act Protects Us All Except The Fools That Abuse It

FTC Shuts Down "InstantBuzz"

C.R.U.S.H. Your Competition With This Simple Marketing Tool

Profits That Make Sense Not Waste Time Or Money !

Business Building Taken To The Next Step !

----Get plugged InTo ThisFREE Giveaway And Make A Fortune!